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Social Media Marketing Services
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Building and Measuring Cool
Metrics are sexy.
The key is knowing how to present them and make them experiential. How do you do this?
Here’s a hint: Not with a pie chart.
Metrics have never been able to compete with advertising because of the mediums involved. How can you compare James Cameron’s Avatar to the sales numbers of orange juice [...]
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Or check out our other blog posts.
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About The Lost Jacket
The Lost Jacket is a social agency based out of Boston, MA focused on social media, public relations, marketing and brand management for businesses.
The agency is composed of Stuart Foster and Carla Blumenthal.
Through this partnership, The Lost Jacket is able to provide clients with consulting, reporting, training and full site assessment services for start ups, emerging companies, and large brands.
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Smart Social Marketing: Segment, Analyze, and Follow the Money
Andrew Swenson is marketing strategist in St. Louis. He is a believer of youth in biz, lover of indie rock, and blogger at wordpost.org.
Consider the fact that while 59% marketers will spend more on social media this year, some 75% of them haven’t been able to demonstrate concrete returns.
If 2010 is the year of social [...]
Continue reading Smart Social Marketing: Segment, Analyze, and Follow the Money
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