-
Altruism or Anonymity?
How do you create a movement without scale? You can’t. At least not in the traditional sense. Segmentation of media has rendered the concept of a “movement” into a much more digestible (and achievable) concept. Hitting the “mainstream” has never been easier. How? After all, shouldn’t fragmentation hurt this process? Yes and no. Humans are [...]
Continue reading Altruism or Anonymity?
Or check out our other blog posts.
-
Brands Shouldn't Build Ecosystems, They Should Improve Them
Andrew Carnegie’s style of vertical integration is no longer possible for most (if not all) companies. The primary reason being that we’ve moved from a brick and mortar world to a digital one. You can’t really “own” data and code. Numerous attempts at controlling the flow and spread of code (see DRM, CD keys etc.) [...]
Continue reading Brands Shouldn't Build Ecosystems, They Should Improve Them
-
Join the 925 subscribers who've lost their jacket via RSS, Google Reader or e-mail below.
