Comments on: Open or Closed? The Future of Ad Engagement http://thelostjacket.com/advertising/open-closed Community, Creativity and Marketing Tue, 29 Jun 2010 00:18:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mullen Bloggers Recap: week of November 9 | mullen.com http://thelostjacket.com/advertising/open-closed/comment-page-1#comment-3037 Mullen Bloggers Recap: week of November 9 | mullen.com Fri, 13 Nov 2009 13:09:28 +0000 http://thelostjacket.com/?p=4780#comment-3037 [...] blog should be, whether for a company or an individual and posed some of his own predictions about ad engagement and measurement on the open [...] [...] blog should be, whether for a company or an individual and posed some of his own predictions about ad engagement and measurement on the open [...]

]]> By: Patrick http://thelostjacket.com/advertising/open-closed/comment-page-1#comment-3511 Patrick Fri, 13 Nov 2009 01:16:59 +0000 http://thelostjacket.com/?p=4780#comment-3511 Definitely should be beyond ad serving. You'd be opting into and out of categories, but it is also dependent on users understanding the trade offs of obtaining content. Fredericks assertion, and I tend to agree with it is that people will more likely opt into ad supported models vs. payign for content, but it is then incumbent on the advertisers and the content providers to deliver relevancy. It is not an easy task, nor is it an easy thing for say a huge corporation like Wal*Mart to swallow that I might select an advertising model that makes it impossible for them to reach me. Huge corporations don't like the idea that any advertsier could be on the same playing field as they are, the bigger ones like having spending muscle, but the climate dictates that it is no longer about how much weight you throw around cash wise, but how effectively you do it. Definitely should be beyond ad serving. You'd be opting into and out of categories, but it is also dependent on users understanding the trade offs of obtaining content. Fredericks assertion, and I tend to agree with it is that people will more likely opt into ad supported models vs. payign for content, but it is then incumbent on the advertisers and the content providers to deliver relevancy. It is not an easy task, nor is it an easy thing for say a huge corporation like Wal*Mart to swallow that I might select an advertising model that makes it impossible for them to reach me. Huge corporations don't like the idea that any advertsier could be on the same playing field as they are, the bigger ones like having spending muscle, but the climate dictates that it is no longer about how much weight you throw around cash wise, but how effectively you do it.

]]> By: Patrick http://thelostjacket.com/advertising/open-closed/comment-page-1#comment-3035 Patrick Thu, 12 Nov 2009 20:16:59 +0000 http://thelostjacket.com/?p=4780#comment-3035 Definitely should be beyond ad serving. You'd be opting into and out of categories, but it is also dependent on users understanding the trade offs of obtaining content. Fredericks assertion, and I tend to agree with it is that people will more likely opt into ad supported models vs. payign for content, but it is then incumbent on the advertisers and the content providers to deliver relevancy. It is not an easy task, nor is it an easy thing for say a huge corporation like Wal*Mart to swallow that I might select an advertising model that makes it impossible for them to reach me. Huge corporations don't like the idea that any advertsier could be on the same playing field as they are, the bigger ones like having spending muscle, but the climate dictates that it is no longer about how much weight you throw around cash wise, but how effectively you do it. Definitely should be beyond ad serving. You'd be opting into and out of categories, but it is also dependent on users understanding the trade offs of obtaining content. Fredericks assertion, and I tend to agree with it is that people will more likely opt into ad supported models vs. payign for content, but it is then incumbent on the advertisers and the content providers to deliver relevancy. It is not an easy task, nor is it an easy thing for say a huge corporation like Wal*Mart to swallow that I might select an advertising model that makes it impossible for them to reach me. Huge corporations don't like the idea that any advertsier could be on the same playing field as they are, the bigger ones like having spending muscle, but the climate dictates that it is no longer about how much weight you throw around cash wise, but how effectively you do it.

]]> By: uberVU - social comments http://thelostjacket.com/advertising/open-closed/comment-page-1#comment-3034 uberVU - social comments Thu, 12 Nov 2009 14:00:15 +0000 http://thelostjacket.com/?p=4780#comment-3034 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by STUARTFOSTER: Open or Closed? The Future of Ad Engagement http://bit.ly/zakQc... Social comments and analytics for this post…

This post was mentioned on Twitter by STUARTFOSTER: Open or Closed? The Future of Ad Engagement http://bit.ly/zakQc...

]]> By: Stuart Foster http://thelostjacket.com/advertising/open-closed/comment-page-1#comment-3033 Stuart Foster Thu, 12 Nov 2009 13:48:32 +0000 http://thelostjacket.com/?p=4780#comment-3033 Consumer Opt-in will likely be based off of a broader experience rather then just ad serves correct?<br><br>Otherwise, I'd have a hard time seeing anyone convert that way via opt-in experience. Consumer Opt-in will likely be based off of a broader experience rather then just ad serves correct?

Otherwise, I'd have a hard time seeing anyone convert that way via opt-in experience.

]]> By: Patrick http://thelostjacket.com/advertising/open-closed/comment-page-1#comment-3032 Patrick Thu, 12 Nov 2009 12:25:06 +0000 http://thelostjacket.com/?p=4780#comment-3032 A big plus for well done and relevant contextual programs will be solidly developed consumer opt-in models. The most crude example is what Weather Bug began doing about six years ago with their desktop application. You could buy the service or elect for it to be ad supported. The problem they had early on was that the advertising categories were not robust and often misleading which led to poor relevancy. Steve Fredericks discusses the ideas really well in "Advertising in the Digital Age" <a href="http://www.google.com/search?hl=en&q=advertising+in+the+digital+age+fredericks&aq=f&oq=&aqi=" rel="nofollow">http://www.google.com/search?hl=en&q=advertisin...</a> A big plus for well done and relevant contextual programs will be solidly developed consumer opt-in models. The most crude example is what Weather Bug began doing about six years ago with their desktop application. You could buy the service or elect for it to be ad supported. The problem they had early on was that the advertising categories were not robust and often misleading which led to poor relevancy. Steve Fredericks discusses the ideas really well in “Advertising in the Digital Age” http://www.google.com/search?hl=en&q=advertisin...

]]> By: Tweets that mention Open or Closed? The Future of Ad Engagement -- Topsy.com http://thelostjacket.com/advertising/open-closed/comment-page-1#comment-3031 Tweets that mention Open or Closed? The Future of Ad Engagement -- Topsy.com Thu, 12 Nov 2009 12:15:47 +0000 http://thelostjacket.com/?p=4780#comment-3031 [...] This post was mentioned on Twitter by Autom Tagsa, Stuart Foster. Stuart Foster said: Open or Closed? The Future of Ad Engagement http://bit.ly/zakQc [...] [...] This post was mentioned on Twitter by Autom Tagsa, Stuart Foster. Stuart Foster said: Open or Closed? The Future of Ad Engagement http://bit.ly/zakQc [...]

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