Interesting POV…but like many of these “advertising is dead long live social media” posts — devoid of statistics that prove the point. The truth is, advertising, at least good advertising, still works (think Apple who has virtually no real social media effort of note but one hell of an ad campaign) and can more quickly scale a product introduction or a political issue than Social Media could ever hope to. Why? Because whether you believe those metrics or not, mass media is still the most cost efficient manner to reach large audiences quickly. And lastly, there are actually target audiences out there, valuable ones, that are not big consumers of online and social networks. So for brands wanting to reach those audiences, advertising is still a solid choice.

Are there times where Social Media is better suited for a job than say advertising? Absolutely and THAT is the big shift I think ad agency folks better get behind sooner rather than later.
@TomMartin

Interesting POV…but like many of these “advertising is dead long live social media” posts — devoid of statistics that prove the point. The truth is, advertising, at least good advertising, still works (think Apple who has virtually no real social media effort of note but one hell of an ad campaign) and can more quickly scale a product introduction or a political issue than Social Media could ever hope to. Why? Because whether you believe those metrics or not, mass media is still the most cost efficient manner to reach large audiences quickly. And lastly, there are actually target audiences out there, valuable ones, that are not big consumers of online and social networks. So for brands wanting to reach those audiences, advertising is still a solid choice.

Are there times where Social Media is better suited for a job than say advertising? Absolutely and THAT is the big shift I think ad agency folks better get behind sooner rather than later.
@TomMartin

Interesting POV…but like many of these “advertising is dead long live social media” posts — devoid of statistics that prove the point. The truth is, advertising, at least good advertising, still works (think Apple who has virtually no real social media effort of note but one hell of an ad campaign) and can more quickly scale a product introduction or a political issue than Social Media could ever hope to. Why? Because whether you believe those metrics or not, mass media is still the most cost efficient manner to reach large audiences quickly. And lastly, there are actually target audiences out there, valuable ones, that are not big consumers of online and social networks. So for brands wanting to reach those audiences, advertising is still a solid choice.

Are there times where Social Media is better suited for a job than say advertising? Absolutely and THAT is the big shift I think ad agency folks better get behind sooner rather than later.
@TomMartin

Interesting POV…but like many of these “advertising is dead long live social media” posts — devoid of statistics that prove the point. The truth is, advertising, at least good advertising, still works (think Apple who has virtually no real social media effort of note but one hell of an ad campaign) and can more quickly scale a product introduction or a political issue than Social Media could ever hope to. Why? Because whether you believe those metrics or not, mass media is still the most cost efficient manner to reach large audiences quickly. And lastly, there are actually target audiences out there, valuable ones, that are not big consumers of online and social networks. So for brands wanting to reach those audiences, advertising is still a solid choice.

Are there times where Social Media is better suited for a job than say advertising? Absolutely and THAT is the big shift I think ad agency folks better get behind sooner rather than later.
@TomMartin