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Building and Measuring Cool

by Stuart Foster on February 2, 2010

brand bowl

Metrics are sexy.
The key is knowing how to present them and make them experiential. How do you do this?
Here’s a hint: Not with a pie chart.
Metrics have never been able to compete with advertising because of the mediums involved.  How can you compare James Cameron’s Avatar to the sales numbers of orange juice [...]

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Smart Social Marketing: Segment, Analyze, and Follow the Money

February 1, 2010
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Andrew Swenson is marketing strategist in St. Louis. He is a believer of youth in biz, lover of indie rock, and blogger at wordpost.org.
Consider the fact that while 59% marketers will spend more on social media this year, some 75% of them haven’t been able to demonstrate concrete returns.
If 2010 is the year of social [...]

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Why People Hate Your Viral Marketing

January 26, 2010
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Viral marketing doesn’t exist unless your content actually goes viral. This is contrary to what countless advertising, production or guerrilla marketing companies will tell you. (Sorry guys.)
When a piece of marketing does go viral? It will either burn out fast and furious or enjoy infamy and adulation from its many fans.
What separates the two makes [...]

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The Wikification of Business

January 19, 2010
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What is the average weight of a male orca?
How many years did Charles I of England reign?
What is the definition of a wiki?
Wikipedia and the proliferation of wiki resources from both external and internal communities have served as open source organization for the internet.
Put simply? It’s the fastest and most efficient means to build a [...]

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How To: Use Your Blog for Business Development

January 13, 2010
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Business development and social media haven’t always played nice. Mainly, because the early adopters were open-source evangelists, resistant to pitches, and had a broad definition of what could be considered “spam”.
Today? The landscape has changed considerably. Marketing, Public Relations and Human Resources have all found a way in which to utilize social techniques to enhance [...]

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"You're Worse than the Nazis!"

January 8, 2010
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Every brand needs to be ready to meet with criticism online. It’s part of what makes the internet great and annoying at the same time.
The web is democracy personified. Everyone gets a voice, regardless of education, socioeconomic status or intelligence.
Understanding Internet Democracy
4Chan’s /b/ board spawned a race to the bottom in terms of offending, sickening [...]

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