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Do You Know Why Keanu is Sad?

by Stuart Foster on August 9, 2010

Sad Keanu

(If you don’t? You really should go find out.) First! Being first isn’t about winning a race, nor is it about knowing something before anyone else. It isn’t even about being first to attain something. (Ask all the people who just bought iPhone 4s…or a commenter getting ripped on 4chan.) Being first really means that [...]

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Awesome Doesn't Have a Medium

June 28, 2010
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It’s not about having the best (creative) idea. Twelpforce: Participatory, saves money, and provides a creative solution. It’s crowdsourcing done right. It’s getting the best idea to market (and effectively framing your message). In other words; the best business idea. Great marketers tell stories. Constraints help shape them. Great stories break constraints. Ouch. Makes your [...]

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Parasitic Marketing

June 14, 2010
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(Par-a-site) n. 1.  An organism that grows, feeds, and is sheltered on or in a different organism while contributing nothing to the survival of its host. Fill a need. Position accordingly. Profit. It’s that simple. Parasites do this better then anyone. They fill holes in a product and in turn leverage that product’s popularity to [...]

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What is Geolocation’s Endgame?

May 10, 2010
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Want to confuse someone? Start talking about the importance of geotargeting, user profiles and predictive data modeling. Now ask them if they’ve checked into Foursquare yet. Geolocation is hot. As in, $150-million-dollars hot. Why shouldn’t it be? It blends mobile, contextual information, gaming and serendipity into a relevant experience, enabling users to change their behavior [...]

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Gaming Mechanics: The Illusion of Openness

May 3, 2010
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Video games used to be fairly straightforward: a world to save, a princess to rescue or finding a piece of fruit. However, as consumers’ tastes evolved? The games have kept pace and have exceeded the limits of what was thought to be  previously impossible. Today’s games are largely “sandbox” based meaning that they have a [...]

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I Believe in Advertising. Now it Has to Believe in Me.

April 13, 2010
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Advertisers make more money during the first broadcast of any event. They can charge more for the airtime on the assumption that they will have more viewers for that broadcast. Subsequent broadcasts and syndication lower the cost of entry for brands wishing to advertise. This is the assumption that all media buys are negotiated off [...]

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