Marketing to the Unlimited

I don't have any other suggestions to offer based on your final question. And, actually, I'm a little confused how the examples you give relate to that question, but hey, I'm not the quickest guy in the world either ;)

As I see it, you're talking about two kinds of infinity:
1) Infinite storage capacity, and
2) Seemingly "infinitely" fast response times

We will adapt to #1, in fact Moore's Law and current breakthroughs in holographic technology predict it.

As for #2, I'd be cautious walking in this territory as it inherently includes many different fields. Websites and applications need faster load times, that's just a fact. This is because the inherent human response times are (and have always been) consistent - here's a great article by Jakob Nielsen on that matter: http://www.useit.com/papers/responsetime.html.

But what about customer service? When is "fast" fast enough? You're right, we do expect instant media. But do we expect instant response time? I would say no, for the most part people are fine waiting for a bit. Of course, sometimes people expect immediate response; but that doesn't mean they really need it, which is rare.

Adapting to infinity won't help. Adapting to your primary addressable market's needs will. This is just my opinion now, but infinity is a buzzword. Honestly, I can't imagine one industry right now whose target market really needs instantaneous feedback & action.

Consumers aren't waiting for us to create a next step to feed them, they just want a reliable product with a legitimate, personable company behind it. They want to know we're there to help them. Over the next 20-50 years, I think we'll see many more companies pop out with these ground rules, and instant everything will become less necessary, though with the advancement of technology it will stop probably be faster than it is today, strangely enough.

I don't have any other suggestions to offer based on your final question. And, actually, I'm a little confused how the examples you give relate to that question, but hey, I'm not the quickest guy in the world either ;)

As I see it, you're talking about two kinds of infinity:
1) Infinite storage capacity, and
2) Seemingly "infinitely" fast response times

We will adapt to #1, in fact Moore's Law and current breakthroughs in holographic technology predict it.

As for #2, I'd be cautious walking in this territory as it inherently includes many different fields. Websites and applications need faster load times, that's just a fact. This is because the inherent human response times are (and have always been) consistent - here's a great article by Jakob Nielsen on that matter: http://www.useit.com/papers/responsetime.html.

But what about customer service? When is "fast" fast enough? You're right, we do expect instant media. But do we expect instant response time? I would say no, for the most part people are fine waiting for a bit. Of course, sometimes people expect immediate response; but that doesn't mean they really need it, which is rare.

Adapting to infinity won't help. Adapting to your primary addressable market's needs will. This is just my opinion now, but infinity is a buzzword. Honestly, I can't imagine one industry right now whose target market really needs instantaneous feedback & action.

Consumers aren't waiting for us to create a next step to feed them, they just want a reliable product with a legitimate, personable company behind it. They want to know we're there to help them. Over the next 20-50 years, I think we'll see many more companies pop out with these ground rules, and instant everything will become less necessary, though with the advancement of technology it will stop probably be faster than it is today, strangely enough.

I don't have any other suggestions to offer based on your final question. And, actually, I'm a little confused how the examples you give relate to that question, but hey, I'm not the quickest guy in the world either ;)

As I see it, you're talking about two kinds of infinity:
1) Infinite storage capacity, and
2) Seemingly "infinitely" fast response times

We will adapt to #1, in fact Moore's Law and current breakthroughs in holographic technology predict it.

As for #2, I'd be cautious walking in this territory as it inherently includes many different fields. Websites and applications need faster load times, that's just a fact. This is because the inherent human response times are (and have always been) consistent - here's a great article by Jakob Nielsen on that matter: http://www.useit.com/papers/responsetime.html.

But what about customer service? When is "fast" fast enough? You're right, we do expect instant media. But do we expect instant response time? I would say no, for the most part people are fine waiting for a bit. Of course, sometimes people expect immediate response; but that doesn't mean they really need it, which is rare.

Adapting to infinity won't help. Adapting to your primary addressable market's needs will. This is just my opinion now, but infinity is a buzzword. Honestly, I can't imagine one industry right now whose target market really needs instantaneous feedback & action.

Consumers aren't waiting for us to create a next step to feed them, they just want a reliable product with a legitimate, personable company behind it. They want to know we're there to help them. Over the next 20-50 years, I think we'll see many more companies pop out with these ground rules, and instant everything will become less necessary, though with the advancement of technology it will stop probably be faster than it is today, strangely enough.

I don't have any other suggestions to offer based on your final question. And, actually, I'm a little confused how the examples you give relate to that question, but hey, I'm not the quickest guy in the world either ;)

As I see it, you're talking about two kinds of infinity:
1) Infinite storage capacity, and
2) Seemingly "infinitely" fast response times

We will adapt to #1, in fact Moore's Law and current breakthroughs in holographic technology predict it.

As for #2, I'd be cautious walking in this territory as it inherently includes many different fields. Websites and applications need faster load times, that's just a fact. This is because the inherent human response times are (and have always been) consistent - here's a great article by Jakob Nielsen on that matter: http://www.useit.com/papers/responsetime.html.

But what about customer service? When is "fast" fast enough? You're right, we do expect instant media. But do we expect instant response time? I would say no, for the most part people are fine waiting for a bit. Of course, sometimes people expect immediate response; but that doesn't mean they really need it, which is rare.

Adapting to infinity won't help. Adapting to your primary addressable market's needs will. This is just my opinion now, but infinity is a buzzword. Honestly, I can't imagine one industry right now whose target market really needs instantaneous feedback & action.

Consumers aren't waiting for us to create a next step to feed them, they just want a reliable product with a legitimate, personable company behind it. They want to know we're there to help them. Over the next 20-50 years, I think we'll see many more companies pop out with these ground rules, and instant everything will become less necessary, though with the advancement of technology it will stop probably be faster than it is today, strangely enough.

Carla - I just wanted to say congrats on joining The Lost Jacket team - Stuart couldn't have picked a better contributor - I look forward to engaging in future discussions and conversation and getting to know you better. Don't be a stranger in my neck of the woods, on Twitter, etc.

The nature of infinity or unlimited means that there are options- and a lot of them. People don't always like large amount of options. For the sake of time, we look to "the best" for the answers-whether that's in brands or in bloggers. I've always seen brands as an indicator for quality, and thus a time saver.

Blogging-wise, the cost of entry is so minimal that anyone can enter the "market." Of course I'll keep reading them, but I know that I should spend part of my time reading and looking for inspiration elsewhere online just because I know it's there.

And thanks Ryan for your comment and kind words! Excited to be working with Stuart here.

I think another component to think about when thinking about infinity is that of convenience. And I'm talking blogs here moreso than brands and advanced marketing tactics/integration.

Yes, I CAN search somewhere else when Chris Brogan doesn't have the "best" post about social media or Darren Rowse doesn't have the "best" post about monetizing your blog, but that takes time. Time is valuable, that's why people gravitate to those that are the best. They might not always put up gems, but more often than not you know you're getting quality from them, not a flash in the pan of brilliance once every other week or so.

For example, now that you're on board at Lost Jacket, people actually have a reason to read it. Kidding aside, it's good to see you and Stuart working together and I look forward to how you play off each other in this space.

All the best.

Ryan