Comments on: Public Relations: It's the Content, Stupid. http://thelostjacket.com/branding/public-relations-content-stupid Community, Creativity and Marketing Tue, 29 Jun 2010 00:18:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Don Bartholomew http://thelostjacket.com/branding/public-relations-content-stupid/comment-page-1#comment-3415 Don Bartholomew Thu, 30 Jul 2009 00:40:01 +0000 http://thelostjacket.com/?p=3148#comment-3415 Not sure what I said assumes asymmetric communications, but I take your point on consumer (non-professional) bloggers. However, this is still primarily a broadcast model if you hope these bloggers will influence other consumers - not really different than more traditional 'media' outlets. Plus it pays to keep in mind the greatest influencer for most consumers is 'someone just like me', generally trusted family, friends and colleagues, not a blogger.<br><br>Fully agree on the strategy of creating unique experiences as a way to better differentiate your product and brand. <br><br>Thanks, Stuart. Not sure what I said assumes asymmetric communications, but I take your point on consumer (non-professional) bloggers. However, this is still primarily a broadcast model if you hope these bloggers will influence other consumers – not really different than more traditional 'media' outlets. Plus it pays to keep in mind the greatest influencer for most consumers is 'someone just like me', generally trusted family, friends and colleagues, not a blogger.

Fully agree on the strategy of creating unique experiences as a way to better differentiate your product and brand.

Thanks, Stuart.

]]> By: Stuart Foster http://thelostjacket.com/branding/public-relations-content-stupid/comment-page-1#comment-3414 Stuart Foster Wed, 29 Jul 2009 22:07:59 +0000 http://thelostjacket.com/?p=3148#comment-3414 True. But that's under the old model of broadcast (and it assumes that consumers aren't talking back). Consumers ARE blogging. Thus you need to win over consumers who have more influence than others. <br><br>By creating experiences for the journalist or blogger you can than go into detail about what sort of benefits your product entails. This is marketing via experience. True. But that's under the old model of broadcast (and it assumes that consumers aren't talking back). Consumers ARE blogging. Thus you need to win over consumers who have more influence than others.

By creating experiences for the journalist or blogger you can than go into detail about what sort of benefits your product entails. This is marketing via experience.

]]> By: Don Bartholomew http://thelostjacket.com/branding/public-relations-content-stupid/comment-page-1#comment-3413 Don Bartholomew Wed, 29 Jul 2009 21:50:35 +0000 http://thelostjacket.com/?p=3148#comment-3413 Not so much my assessment, Stuart, as the generally accepted definition of what experiential marketing is. I'm not sure 'marketing' is the right mindset to have when reaching out to and engaging with bloggers and other influencers. Influencers are the means to the end (consumers) not the primary target. Not so much my assessment, Stuart, as the generally accepted definition of what experiential marketing is. I'm not sure 'marketing' is the right mindset to have when reaching out to and engaging with bloggers and other influencers. Influencers are the means to the end (consumers) not the primary target.

]]> By: Don Bartholomew http://thelostjacket.com/branding/public-relations-content-stupid/comment-page-1#comment-2852 Don Bartholomew Wed, 29 Jul 2009 21:40:01 +0000 http://thelostjacket.com/?p=3148#comment-2852 Not sure what I said assumes asymmetric communications, but I take your point on consumer (non-professional) bloggers. However, this is still primarily a broadcast model if you hope these bloggers will influence other consumers - not really different than more traditional 'media' outlets. Plus it pays to keep in mind the greatest influencer for most consumers is 'someone just like me', generally trusted family, friends and colleagues, not a blogger.<br><br>Fully agree on the strategy of creating unique experiences as a way to better differentiate your product and brand. <br><br>Thanks, Stuart. Not sure what I said assumes asymmetric communications, but I take your point on consumer (non-professional) bloggers. However, this is still primarily a broadcast model if you hope these bloggers will influence other consumers – not really different than more traditional 'media' outlets. Plus it pays to keep in mind the greatest influencer for most consumers is 'someone just like me', generally trusted family, friends and colleagues, not a blogger.

Fully agree on the strategy of creating unique experiences as a way to better differentiate your product and brand.

Thanks, Stuart.

]]> By: Don Bartholomew http://thelostjacket.com/branding/public-relations-content-stupid/comment-page-1#comment-2556 Don Bartholomew Wed, 29 Jul 2009 20:40:01 +0000 http://thelostjacket.com/?p=3148#comment-2556 Not sure what I said assumes asymmetric communications, but I take your point on consumer (non-professional) bloggers. However, this is still primarily a broadcast model if you hope these bloggers will influence other consumers - not really different than more traditional 'media' outlets. Plus it pays to keep in mind the greatest influencer for most consumers is 'someone just like me', generally trusted family, friends and colleagues, not a blogger.<br><br>Fully agree on the strategy of creating unique experiences as a way to better differentiate your product and brand. <br><br>Thanks, Stuart. Not sure what I said assumes asymmetric communications, but I take your point on consumer (non-professional) bloggers. However, this is still primarily a broadcast model if you hope these bloggers will influence other consumers – not really different than more traditional 'media' outlets. Plus it pays to keep in mind the greatest influencer for most consumers is 'someone just like me', generally trusted family, friends and colleagues, not a blogger.

Fully agree on the strategy of creating unique experiences as a way to better differentiate your product and brand.

Thanks, Stuart.

]]> By: Don Bartholomew http://thelostjacket.com/branding/public-relations-content-stupid/comment-page-1#comment-2557 Don Bartholomew Wed, 29 Jul 2009 20:40:01 +0000 http://thelostjacket.com/?p=3148#comment-2557 Not sure what I said assumes asymmetric communications, but I take your point on consumer (non-professional) bloggers. However, this is still primarily a broadcast model if you hope these bloggers will influence other consumers - not really different than more traditional 'media' outlets. Plus it pays to keep in mind the greatest influencer for most consumers is 'someone just like me', generally trusted family, friends and colleagues, not a blogger.<br><br>Fully agree on the strategy of creating unique experiences as a way to better differentiate your product and brand. <br><br>Thanks, Stuart. Not sure what I said assumes asymmetric communications, but I take your point on consumer (non-professional) bloggers. However, this is still primarily a broadcast model if you hope these bloggers will influence other consumers – not really different than more traditional 'media' outlets. Plus it pays to keep in mind the greatest influencer for most consumers is 'someone just like me', generally trusted family, friends and colleagues, not a blogger.

Fully agree on the strategy of creating unique experiences as a way to better differentiate your product and brand.

Thanks, Stuart.

]]> By: Stuart Foster http://thelostjacket.com/branding/public-relations-content-stupid/comment-page-1#comment-2554 Stuart Foster Wed, 29 Jul 2009 18:07:59 +0000 http://thelostjacket.com/?p=3148#comment-2554 True. But that's under the old model of broadcast (and it assumes that consumers aren't talking back). Consumers ARE blogging. Thus you need to win over consumers who have more influence than others. <br><br>By creating experiences for the journalist or blogger you can than go into detail about what sort of benefits your product entails. This is marketing via experience. True. But that's under the old model of broadcast (and it assumes that consumers aren't talking back). Consumers ARE blogging. Thus you need to win over consumers who have more influence than others.

By creating experiences for the journalist or blogger you can than go into detail about what sort of benefits your product entails. This is marketing via experience.

]]> By: Stuart Foster http://thelostjacket.com/branding/public-relations-content-stupid/comment-page-1#comment-2555 Stuart Foster Wed, 29 Jul 2009 18:07:59 +0000 http://thelostjacket.com/?p=3148#comment-2555 True. But that's under the old model of broadcast (and it assumes that consumers aren't talking back). Consumers ARE blogging. Thus you need to win over consumers who have more influence than others. <br><br>By creating experiences for the journalist or blogger you can than go into detail about what sort of benefits your product entails. This is marketing via experience. True. But that's under the old model of broadcast (and it assumes that consumers aren't talking back). Consumers ARE blogging. Thus you need to win over consumers who have more influence than others.

By creating experiences for the journalist or blogger you can than go into detail about what sort of benefits your product entails. This is marketing via experience.

]]> By: Don Bartholomew http://thelostjacket.com/branding/public-relations-content-stupid/comment-page-1#comment-2553 Don Bartholomew Wed, 29 Jul 2009 17:50:35 +0000 http://thelostjacket.com/?p=3148#comment-2553 Not so much my assessment, Stuart, as the generally accepted definition of what experiential marketing is. I'm not sure 'marketing' is the right mindset to have when reaching out to and engaging with bloggers and other influencers. Influencers are the means to the end (consumers) not the primary target. Not so much my assessment, Stuart, as the generally accepted definition of what experiential marketing is. I'm not sure 'marketing' is the right mindset to have when reaching out to and engaging with bloggers and other influencers. Influencers are the means to the end (consumers) not the primary target.

]]> By: Don Bartholomew http://thelostjacket.com/branding/public-relations-content-stupid/comment-page-1#comment-1861 Don Bartholomew Wed, 29 Jul 2009 17:40:01 +0000 http://thelostjacket.com/?p=3148#comment-1861 Not sure what I said assumes asymmetric communications, but I take your point on consumer (non-professional) bloggers. However, this is still primarily a broadcast model if you hope these bloggers will influence other consumers - not really different than more traditional 'media' outlets. Plus it pays to keep in mind the greatest influencer for most consumers is 'someone just like me', generally trusted family, friends and colleagues, not a blogger.<br><br>Fully agree on the strategy of creating unique experiences as a way to better differentiate your product and brand. <br><br>Thanks, Stuart. Not sure what I said assumes asymmetric communications, but I take your point on consumer (non-professional) bloggers. However, this is still primarily a broadcast model if you hope these bloggers will influence other consumers – not really different than more traditional 'media' outlets. Plus it pays to keep in mind the greatest influencer for most consumers is 'someone just like me', generally trusted family, friends and colleagues, not a blogger.

Fully agree on the strategy of creating unique experiences as a way to better differentiate your product and brand.

Thanks, Stuart.

]]>