Comments on: Dominos: A Social Reinvention?

By: Domino’s is Listening, So Should You | Vistaprint Small Business Blog

Domino’s is Listening, So Should You | Vistaprint Small Business Blog — Fri, 08 Jan 2010 14:15:57 +0000

[...] They even launched a social media site dedicated to the “turnaround” which has been talked about on a number of blogs. The negative feedback clearly prompted action, even for a company that’s “on [...]

By: Promotional Products

Promotional Products — Mon, 28 Dec 2009 07:46:05 +0000

thank you for sharing this. For a company like Dominoes to have this reinvention, I would say there is a whole lot of hope for others to transform with the community they are trying to reach. Wow… this is really great stuff

By: bournesocial

bournesocial — Tue, 22 Dec 2009 22:17:43 +0000

There's something about this that strikes me as off. Pointing to your weaknesses as a form of self-deprecation is great if you're a human being, or a stand up comic, but admitting that your product sucked so you've decided to listen to your customers, just makes me wonder why they weren't listening all along. This is a tough maneuver to pull off, and it may lack the sustainability because at some point, presumably, the pizza will be better. Meanwhile, the video will make a great sizzle reel at the annual Dominos sales meeting. The only way to combat a poor product is with a better product, and instead of fighting the past, I hope Dominos focuses on the hot market for frozen pizzas as their real competition.

By: Stuart Foster

Stuart Foster — Tue, 22 Dec 2009 20:54:41 +0000

Scary when companies ACTUALLY do that isn't it?

By: Stuart Foster

Stuart Foster — Tue, 22 Dec 2009 20:54:22 +0000

Ramon kicks all kinds of ass on this front. You guys should probably kick Daley out and make him the Mayor of Chitown.

By: Daniel_Honigman

Daniel_Honigman — Tue, 22 Dec 2009 20:50:56 +0000

Nice case study, Stu. I wonder if the change would be going on if not for Ramon and his efforts!

By: Holly Hoffman

Holly Hoffman — Tue, 22 Dec 2009 20:20:40 +0000

I think it's incredible that they actually LISTENED to the response their handling of the situation prompted. Kudos to Domino's for listening first, responding second.

By: Stuart Foster

Stuart Foster — Tue, 22 Dec 2009 19:36:06 +0000

Was it a necessity? Yes.

I'm going to give them the benefit of the doubt though. Thus far, they have lived up to their end of the bargain and are showing unfiltered engagement with their fans (and detractors). Until they prove otherwise, I'll be a fan of their efforts.

By: Max Power

Max Power — Tue, 22 Dec 2009 19:11:44 +0000

I feel like Dominos acted out of necessity and self-interest. Why should I care?

By: uberVU - social comments

uberVU - social comments — Tue, 22 Dec 2009 17:18:13 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by STUARTFOSTER: Dominos: A Social Reinvention http://bit.ly/8gdSCy...