David Spinks is the Community Manager for the blogger discovery site Scribnia, an athlete, a gamer, an artist and many other things depending on who you ask. He also kicks ass.
Gone are the days of shouting your message to the world and hoping to interrupt just a few peoples’ days. In your face marketing is a thing of the past. The consumer has adapted and will tune you out without thinking twice.
A lot of car commercials are good examples of the old way of conveying your message. Their mistake is that they’re still telling the customer what to think.
“Our car is the best quality” –Random Car Company
Times have changed. You can’t tell your audience what to think anymore. Today customers care about trust and your message that your car is the best quality, is essentially asking the audience for that trust…but you can’t gain trust by asking for it. You have to earn it.
Instead of asking your audience to trust your message, show them what you’re doing to earn it. Create an opportunity to earn that trust and then follow through by living up to the promise.
Simply put, instead of, “Our car is the best quality”, say, “This is why you should trust in our quality”.
Audi seems to be on the right path…
What is the message that you’re trying to send to your audience? What is your brand’s promise? Are you expecting the audience to trust it, or are you earning that trust?
Photo Credit: Joi
If you enjoyed this post, please consider leaving a comment, showing us some social love or subscribing to the feed to have future articles delivered to your feed reader.
tagged as community, david spinks, shout marketing, trust factor, trust in communities, trust in social media, trust social media
[...] Are you Earning Trust in your Message, or Expecting it? by David Spinks — This is a great post, and I really think it’s worth a read. As [...]
[...] Simply put, instead of, “Our car is the best quality”, say, “This is why you should trust in our quality”. [Read the rest of the post] [...]