Comments on: Are you Earning Trust in your Message, or Expecting it?

By: Advertisers: Tell us how you’ll add value to our lives | wordpost

Advertisers: Tell us how you’ll add value to our lives | wordpost — Fri, 20 Nov 2009 12:20:37 +0000

[...] Simply put, instead of, “Our car is the best quality”, say, “This is why you should trust in our quality”. [Read the rest of the post] [...]

By: jeffcutler

jeffcutler — Sun, 04 Oct 2009 16:04:31 +0000

Love that image. Am tempted to get three friends together and recreate it.

By: jeffcutler

jeffcutler — Sun, 04 Oct 2009 13:04:31 +0000

Love that image. Am tempted to get three friends together and recreate it.

By: jeffcutler

jeffcutler — Sun, 04 Oct 2009 12:04:31 +0000

Love that image. Am tempted to get three friends together and recreate it.

By: jeffcutler

jeffcutler — Sun, 04 Oct 2009 09:04:31 +0000

Love that image. Am tempted to get three friends together and recreate it.

By: David Spinks

David Spinks — Fri, 02 Oct 2009 19:52:00 +0000

Thanks Suzanna. It does seem we've come full circle…or at least we're almost there. Trust and consistency will win out in today's business world.

By: Suzanne Vara

Suzanne Vara — Fri, 02 Oct 2009 16:57:57 +0000

David

Fantastic post. It is funny to think that years ago before traditional media there were door to door salesmen that earned trust. Traditional media became convenient and poof the trust and interacting with consumers went out the door. It became a shouting match between brands telling us that they are the best. Social media brings us back to the days of building relationships and earning trust and diminishes the shouting.

Great read.

By: David Spinks

David Spinks — Fri, 02 Oct 2009 12:29:17 +0000

I'm just sick of brands putting up commercials where they list all the reasons that they're awesome, maybe even show a couple awards, and expect you to just trust that everything they're saying is true. They're asking for trust without earning it. It's about time they recognized.

Appreciate the comment Charlotte.

By: David Spinks

David Spinks — Fri, 02 Oct 2009 12:25:44 +0000

No one said success comes easily, or fast. Some get lucky, but you can't plan to get lucky…you can plan to succeed and hope to get lucky along the way.

By: Charlotte Barker

Charlotte Barker — Fri, 02 Oct 2009 11:03:16 +0000

This is a great post David. It showcases the essence of social media marketing and the shift that is happening all around us where the consumer is now the decision maker. The consumer makes up their own mind and now the marketers job is to give the consumer reasons to believe in the company or product honestly. There are many companies that still have not figured it out. You're bang on when you say you have to earn it and not expect it.