Comments on: Building Community: Franchise Integration

By: Mullen Bloggers Recap: week of January 4 | mullen.com

Mullen Bloggers Recap: week of January 4 | mullen.com — Mon, 11 Jan 2010 15:25:20 +0000

[...] Foster ponders the meaning and opportunity of “meta” content and shares some thoughts about the challenges that franchises encounter in localizing [...]

By: laurenfernandez

laurenfernandez — Tue, 05 Jan 2010 08:31:10 +0000

You'd think, and some do. They have calls together, brainstorms and really work as a unit. Probably why they've had so much success. But there are many others that don't. Puts holes in strategy.

By: Stuart Foster

Stuart Foster — Tue, 05 Jan 2010 08:16:51 +0000

True. But I'd think that would give even more incentive for franchisees to come together…different lessons=different results.

By: Stuart Foster

Stuart Foster — Tue, 05 Jan 2010 08:16:14 +0000

Haha, still waiting. *crickets*

By: TheCoolestCool

TheCoolestCool — Tue, 05 Jan 2010 03:35:36 +0000

I'm with you guys – These are definitely some questions that I wouldn't mind hearing the answers to.

By: laurenfernandez

laurenfernandez — Tue, 05 Jan 2010 03:31:10 +0000

You'd think, and some do. They have calls together, brainstorms and really work as a unit. Probably why they've had so much success. But there are many others that don't. Puts holes in strategy.

By: Stuart Foster

Stuart Foster — Tue, 05 Jan 2010 03:16:51 +0000

True. But I'd think that would give even more incentive for franchisees to come together…different lessons=different results.

By: Stuart Foster

Stuart Foster — Tue, 05 Jan 2010 03:16:14 +0000

Haha, still waiting. *crickets*

By: thecoolestcool

thecoolestcool — Mon, 04 Jan 2010 22:35:36 +0000

I'm with you guys – These are definitely some questions that I wouldn't mind hearing the answers to.

By: laurenfernandez

laurenfernandez — Mon, 04 Jan 2010 21:50:52 +0000

Wouldn't you say that for franchises, a lot of it is location based? You have different demographics, different # of stores, etc – all under the same brand. You'll have to focus even harder on how to interweave them under the umbrella and relate. This is probably why many franchises use the same PR agency for their efforts – the agency can serve as the bridge between the two.