Comments on: Why the "Social Media Experts" are Smarter than You

By: Do You Need A Marketing Coach? Probably Not | Inside Line

Do You Need A Marketing Coach? Probably Not | Inside Line — Mon, 18 Jan 2010 14:15:39 +0000

[...] Post: Why The Social Media Experts Are Smarter Than You Category : Local [...]

By: Tyler Hayes

Tyler Hayes — Wed, 13 Jan 2010 21:16:37 +0000

David Spinks just won the award for most unintentionally creepy blog post of 2010. Nothing will top that!

By: Tyler Hayes

Tyler Hayes — Wed, 13 Jan 2010 16:16:37 +0000

David Spinks just won the award for most unintentionally creepy blog post of 2010. Nothing will top that!

By: Iconic88

Iconic88 — Wed, 13 Jan 2010 03:16:22 +0000

Great post Raz!

It's all theory until you apply.

By: Tim Ho

Tim Ho — Wed, 13 Jan 2010 02:16:39 +0000

Yes you definitely sound like one
I agree, experts should charge for their expertise, but man hours is definitely one of the cost to calculate what to charge clients, any consultant level calculate cost by setting up an hourly rate to make sure their time is well spent and clients are charged fairly. I'm not talking about like a hourly rate in mcdonald's.

I thought it was a pretty common rule, or maybe Ogilvy is the only agency doing this?

By: Raz Chorev

Raz Chorev — Wed, 13 Jan 2010 01:38:38 +0000

Tim, I thought experts charge for their expertise, not by the hour. An expert can give you an evaluation of a situation (think of a medical specialist), within a few minutes, that can save your life or business. Do you think an hourly charge will be appropriate?
Setting up a FB page is a tactical thing, as part of a project of SM strategy implementation. It's not about the time it takes to set it up, it's what you do with it…
Now you made me sound liked a #SocialMediaExpert

Great post, Stuart…

By: David Spinks

David Spinks — Tue, 12 Jan 2010 22:41:15 +0000

It's like spam, if it didn't work, people wouldn't do it.

I think there's something to be said for good old hard work and know-how. It's good to understand why those people succeed, but never sell your own morals.

Everyone bullshits to some extent. They just bullshit to the fullest extent.

By: David Spinks

David Spinks — Tue, 12 Jan 2010 22:41:15 +0000

By: David Spinks

David Spinks — Tue, 12 Jan 2010 22:36:52 +0000

Oh the good old days…

By: Stuart Foster

Stuart Foster — Tue, 12 Jan 2010 15:32:04 +0000

True. I kind of rushed this one out….