Comments on: "You're Worse than the Nazis!" http://thelostjacket.com/community/worse-nazis Community, Creativity and Marketing Wed, 07 Dec 2011 00:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: JStolarcyk http://thelostjacket.com/community/worse-nazis/comment-page-1#comment-3379 JStolarcyk Tue, 12 Jan 2010 03:02:07 +0000 http://thelostjacket.com/?p=5469#comment-3379 /b/ is kind of dizzying in that it is somehow simultaneously the worst thing on the entire Internet and a community that has proven that it cares about social good and has churned out some genuinely compelling (and crowdsourced) creative work. It is a perfect example of needing to not only research but live in a community before you try to market to it. /b/ is kind of dizzying in that it is somehow simultaneously the worst thing on the entire Internet and a community that has proven that it cares about social good and has churned out some genuinely compelling (and crowdsourced) creative work. It is a perfect example of needing to not only research but live in a community before you try to market to it.

]]> By: JStolarcyk http://thelostjacket.com/community/worse-nazis/comment-page-1#comment-3244 JStolarcyk Mon, 11 Jan 2010 22:02:07 +0000 http://thelostjacket.com/?p=5469#comment-3244 /b/ is kind of dizzying in that it is somehow simultaneously the worst thing on the entire Internet and a community that has proven that it cares about social good and has churned out some genuinely compelling (and crowdsourced) creative work. It is a perfect example of needing to not only research but live in a community before you try to market to it. /b/ is kind of dizzying in that it is somehow simultaneously the worst thing on the entire Internet and a community that has proven that it cares about social good and has churned out some genuinely compelling (and crowdsourced) creative work. It is a perfect example of needing to not only research but live in a community before you try to market to it.

]]> By: Stuart Foster http://thelostjacket.com/community/worse-nazis/comment-page-1#comment-3213 Stuart Foster Sun, 10 Jan 2010 23:37:15 +0000 http://thelostjacket.com/?p=5469#comment-3213 Win. Win.

]]> By: Stuart Foster http://thelostjacket.com/community/worse-nazis/comment-page-1#comment-3212 Stuart Foster Sun, 10 Jan 2010 23:37:08 +0000 http://thelostjacket.com/?p=5469#comment-3212 I like the evaluated responses angle...hadn't thought of that. I like the evaluated responses angle…hadn't thought of that.

]]> By: Nicolas Ward http://thelostjacket.com/community/worse-nazis/comment-page-1#comment-3210 Nicolas Ward Fri, 08 Jan 2010 20:32:57 +0000 http://thelostjacket.com/?p=5469#comment-3210 More generally than in the context of brands, I usually find that Penny Arcade's "Greater Internet F-wad Theory (GIFT)" covers most cases: <a href="http://bit.ly/7EIB8J" rel="nofollow">http://bit.ly/7EIB8J</a> More generally than in the context of brands, I usually find that Penny Arcade's “Greater Internet F-wad Theory (GIFT)” covers most cases: http://bit.ly/7EIB8J

]]> By: laurenfernandez http://thelostjacket.com/community/worse-nazis/comment-page-1#comment-3209 laurenfernandez Fri, 08 Jan 2010 20:24:31 +0000 http://thelostjacket.com/?p=5469#comment-3209 Another good thing to do? Have peers/colleagues evaluate your responses on the brand's behalf so that you can grow/become better at it. Many PR/social types are so sensitive when it comes to attacks that they very rarely step back and look at the bigger picture. By taking the time to think through a response, you not only paint the brand in a better light, but hold it up to a professional standard.<br><br>Speaking of scaling - for example, we talked a lot about this at Mensa. We had guidelines set up that were simple and easy to follow for our members/staff to respond when negatives came out. Obvs, if it was a crisis comm situation, which we had, the PR team would handle. But having those that can respond to the little things? Solid. <br><br>Nice post. Brands need to know how to handle criticism, whether it is neutral or negative. Another good thing to do? Have peers/colleagues evaluate your responses on the brand's behalf so that you can grow/become better at it. Many PR/social types are so sensitive when it comes to attacks that they very rarely step back and look at the bigger picture. By taking the time to think through a response, you not only paint the brand in a better light, but hold it up to a professional standard.

Speaking of scaling – for example, we talked a lot about this at Mensa. We had guidelines set up that were simple and easy to follow for our members/staff to respond when negatives came out. Obvs, if it was a crisis comm situation, which we had, the PR team would handle. But having those that can respond to the little things? Solid.

Nice post. Brands need to know how to handle criticism, whether it is neutral or negative.

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