Here's a cold harsh reality check for people thinking that all Generation Y wants to do is sit in a field and help people or do no work: most of us are actually extremely savvy, self directed people who just want to take over the world and understand the grunt work needed to accomplish this.
I'm just as willing to go through a wall doing direct mail for you as I am passionate about inbound marketing. However, explain why your method is better. If you summarily dismiss my idea and don't even bother to check it out yourself/do your homework, how can we respect your decision?
Should all companies shift to a set of rules that are unproven, poorly thought out, and hastily organized? Hell no. If you are making boatloads of money with your methods, awesome. I'd love to sit down and listen to how you are so successful. (If you think I'm going about this all wrong feel free to call me: 207-752-2960 <-Real Cell #)
I'm not pushing for changes in corporate culture based on laziness, a desire to help people (it's nice...but where's the ROI?) or some new age garbage that was the result of helicopter parenting.
Suffice it to say 95% percent of us are rational individuals who want to go out there and kick ass for you. We just need to know why your way is better. If you can prove it to me or my generation, we will sit down, shut up and eat dirt until we are successful within your model.
The ruthlessness, desire to succeed, and willingness to work until our eyes bleed is there. I'm young and crazy enough to work 18+ hour days (and do on a regular basis) so just give me a little insight into whether or not what we are doing is worthwhile. I'm results driven and will do anything to get them.
So, if you think you are safe from those soft headed, over inflated, non-work doing, lazy Gen Y's. I invite you to keep thinking like that. That kind of attitude is great for a person going nowhere higher then middle management. I'll stick to shooting for the moon (and doing the work that it takes to get there).
Passion for your work is a tricky thing. Smother it and you waste it. Let it grow to big and you could end up with a lawsuit. My vote: take the nurturing approach and enjoy the results.
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tagged as company culture marketing, corporate marketing, generation y social media, results driven corporations, social media corporate invasion, social media corporation, social media invasion

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