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When someone asks someone what do you know about Maine? You get one of three answers: Moose, Lobster, and L.L Bean. L.L. Bean is one of the first niche mail order catalog retail outfits and has its flagship store in Freeport, ME. L.L. Bean primarily sells camping gear and outdoors related items.
L.L. Bean became successful primarily through the sucess of their “Bean Boots”. A waterproof leather boot with a rubber sole. While not entirely special on its own…it was the warranty of the boot that really set itself apart from other products.
Your pair of boots was guaranteed for life, and L.L. Bean would replace them with no questions asked. This level of customer 
service is an unparalleled offer. Replaceable for life? That’s an invaluable proposition and an unassailable selling point.
Can you as a marketer, advertiser or sales person aspire to have this selling point? Maybe. Maybe not. But you can certainly try and emulate this value proposition. By providing great customer service, care and consideration for your client and fellow social media users you will make yourself invaluable to them.
Take Digg for instance…how often do you digg those who dugg you back? Or retweet one of your friends promotions? Offer a money back guarantee to your SEO client? Simple things like this can make the difference between a short run in marketing or a long fruitful one. Give back…you won’t regret it. L.L. Bean certainly didn’t.
