Comments on: How To: Use Your Blog for Business Development http://thelostjacket.com/marketing/blog-business-development Community, Creativity and Marketing Wed, 07 Dec 2011 00:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: suhash http://thelostjacket.com/marketing/blog-business-development/comment-page-1#comment-3777 suhash Mon, 03 May 2010 11:41:06 +0000 http://thelostjacket.com/?p=5506#comment-3777 A blog can work wonders for your online visibility only if you work upon it in a strategic manner. Learn some more useful tips and tricks to promote your business with blogs. <br><a href="http://tinyurl.com/2w64h3x" rel="nofollow">http://tinyurl.com/2w64h3x</a> A blog can work wonders for your online visibility only if you work upon it in a strategic manner. Learn some more useful tips and tricks to promote your business with blogs.
http://tinyurl.com/2w64h3x

]]> By: suhash http://thelostjacket.com/marketing/blog-business-development/comment-page-1#comment-3749 suhash Mon, 03 May 2010 06:41:06 +0000 http://thelostjacket.com/?p=5506#comment-3749 A blog can work wonders for your online visibility only if you work upon it in a strategic manner. Learn some more useful tips and tricks to promote your business with blogs. <br><a href="http://tinyurl.com/2w64h3x" rel="nofollow">http://tinyurl.com/2w64h3x</a> A blog can work wonders for your online visibility only if you work upon it in a strategic manner. Learn some more useful tips and tricks to promote your business with blogs.
http://tinyurl.com/2w64h3x

]]> By: Guide to corporate blogging and guest bloggers http://thelostjacket.com/marketing/blog-business-development/comment-page-1#comment-3672 Guide to corporate blogging and guest bloggers Tue, 02 Mar 2010 23:57:20 +0000 http://thelostjacket.com/?p=5506#comment-3672 [...] How to: Use Your Blog for Business Development [...] [...] How to: Use Your Blog for Business Development [...]

]]> By: Analisa http://thelostjacket.com/marketing/blog-business-development/comment-page-1#comment-3377 Analisa Wed, 20 Jan 2010 05:37:50 +0000 http://thelostjacket.com/?p=5506#comment-3377 I agree with your first point, that interaction should come before selling, but what about keeping the two goals separate? If a corporation wants to blog, I would suggest that they leave selling out of the equation entirely, and try instead to just share their passion, expertise and insight into their industry. Your "Do" points apply here. <br>Studies have show that people don't trust corporate blogs, and that's because even though they promise interaction "first", they end up trying to sell sell sell soon enough (study by Forrester: <a href="http://blogs.forrester.com/groundswell/2008/12/people-dont-tru.html" rel="nofollow">http://blogs.forrester.com/groundswell/2008/12/...</a>).<br>A good solution is to create a blog that is separate from your corporate site (visually) that encourages community interaction. Then use a "news" section on your site, with an RSS feed, to talk about business, new products, etc. This news feed is where you promote and sell, and your blog truly can become an authentic space for engagement. I agree with your first point, that interaction should come before selling, but what about keeping the two goals separate? If a corporation wants to blog, I would suggest that they leave selling out of the equation entirely, and try instead to just share their passion, expertise and insight into their industry. Your “Do” points apply here.
Studies have show that people don't trust corporate blogs, and that's because even though they promise interaction “first”, they end up trying to sell sell sell soon enough (study by Forrester: http://blogs.forrester.com/groundswell/2008/12/…).
A good solution is to create a blog that is separate from your corporate site (visually) that encourages community interaction. Then use a “news” section on your site, with an RSS feed, to talk about business, new products, etc. This news feed is where you promote and sell, and your blog truly can become an authentic space for engagement.

]]> By: Analisa http://thelostjacket.com/marketing/blog-business-development/comment-page-1#comment-3294 Analisa Wed, 20 Jan 2010 00:37:50 +0000 http://thelostjacket.com/?p=5506#comment-3294 I agree with your first point, that interaction should come before selling, but what about keeping the two goals separate? If a corporation wants to blog, I would suggest that they leave selling out of the equation entirely, and try instead to just share their passion, expertise and insight into their industry. Your "Do" points apply here. <br>Studies have show that people don't trust corporate blogs, and that's because even though they promise interaction "first", they end up trying to sell sell sell soon enough (study by Forrester: <a href="http://blogs.forrester.com/groundswell/2008/12/people-dont-tru.html" rel="nofollow">http://blogs.forrester.com/groundswell/2008/12/...</a>).<br>A good solution is to create a blog that is separate from your corporate site (visually) that encourages community interaction. Then use a "news" section on your site, with an RSS feed, to talk about business, new products, etc. This news feed is where you promote and sell, and your blog truly can become an authentic space for engagement. I agree with your first point, that interaction should come before selling, but what about keeping the two goals separate? If a corporation wants to blog, I would suggest that they leave selling out of the equation entirely, and try instead to just share their passion, expertise and insight into their industry. Your “Do” points apply here.
Studies have show that people don't trust corporate blogs, and that's because even though they promise interaction “first”, they end up trying to sell sell sell soon enough (study by Forrester: http://blogs.forrester.com/groundswell/2008/12/…).
A good solution is to create a blog that is separate from your corporate site (visually) that encourages community interaction. Then use a “news” section on your site, with an RSS feed, to talk about business, new products, etc. This news feed is where you promote and sell, and your blog truly can become an authentic space for engagement.

]]> By: AlisonMorris http://thelostjacket.com/marketing/blog-business-development/comment-page-1#comment-3290 AlisonMorris Mon, 18 Jan 2010 16:54:34 +0000 http://thelostjacket.com/?p=5506#comment-3290 This is fantastic -- a perfect reference tool for explaining the difference between noise and conversation. This is fantastic — a perfect reference tool for explaining the difference between noise and conversation.

]]> By: Tom Lindstrom http://thelostjacket.com/marketing/blog-business-development/comment-page-1#comment-3288 Tom Lindstrom Sun, 17 Jan 2010 12:52:32 +0000 http://thelostjacket.com/?p=5506#comment-3288 Excellent post! Many bloggers a self centered, which drives readers away.Readers are interested in how the blogger and the post can help them.Many bloggers would do a lot better if they realized this. Excellent post! Many bloggers a self centered, which drives readers away.Readers are interested in how the blogger and the post can help them.Many bloggers would do a lot better if they realized this.

]]> By: Worth Your Time | Daniel Prager http://thelostjacket.com/marketing/blog-business-development/comment-page-1#comment-3285 Worth Your Time | Daniel Prager Fri, 15 Jan 2010 23:03:12 +0000 http://thelostjacket.com/?p=5506#comment-3285 [...] How to Use Your Blog for Business Development by Stuart [...] [...] How to Use Your Blog for Business Development by Stuart [...]

]]> By: Friday Linkage | Flrrsh Marketing + Social Media Consultant | Chicago http://thelostjacket.com/marketing/blog-business-development/comment-page-1#comment-3284 Friday Linkage | Flrrsh Marketing + Social Media Consultant | Chicago Fri, 15 Jan 2010 21:19:23 +0000 http://thelostjacket.com/?p=5506#comment-3284 [...] How To: Use Your Blog for Business Development (thelostjacket.com) [...] [...] How To: Use Your Blog for Business Development (thelostjacket.com) [...]

]]> By: Stuart Foster http://thelostjacket.com/marketing/blog-business-development/comment-page-1#comment-3281 Stuart Foster Thu, 14 Jan 2010 19:42:07 +0000 http://thelostjacket.com/?p=5506#comment-3281 I'd say that rules for brands are fluid Gretchen. Like everything in this environment? When things talk back and react...you need to be proactive and take stances, but at the same time be able to cede ground.<br><br>Just don't be a jerk, be reasonable and understand different points of view. I'd say that rules for brands are fluid Gretchen. Like everything in this environment? When things talk back and react…you need to be proactive and take stances, but at the same time be able to cede ground.

Just don't be a jerk, be reasonable and understand different points of view.

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