Comments on: Community Creation isn't Enough.

By: TrafficBlogger

TrafficBlogger — Thu, 18 Jun 2009 10:18:27 +0000

Good post Stuart.

You could make the community more exclusive, by making the members have to pay a monthly fee to be members. 99% of the people who were part of your free community wouldn't go for it, but if the benefits of being members are appealing enough the 1% who do stick around could make up for it.

By: TrafficBlogger

TrafficBlogger — Thu, 18 Jun 2009 07:18:27 +0000

Good post Stuart.

By: TrafficBlogger

TrafficBlogger — Thu, 18 Jun 2009 06:18:27 +0000

Good post Stuart.

By: Harrison Schmidt

Harrison Schmidt — Thu, 18 Jun 2009 03:18:27 +0000

Good post Stuart.

By: Danny Brown

Danny Brown — Wed, 17 Jun 2009 17:27:13 +0000

I think a lot of it can depend on what you're looking to achieve with the community, Stuart. There are many different kinds:

* A blog community. What are you trying to achieve - regular readers and subscribers? Comment count? People sharing your posts elsewhere?

* A charity community. Spread awareness of charity, either through word-of-mouth or using online tools. Is it to raise funds, raise awareness, a little of both, something different?

* Consumer marketers (like your evangelists). They buy your product and tell friends about it and give you free advertising right there.

I don't think all communities come down to hard cash and profit. There is definitely ROI involved, but it's not all coloured green.