<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Cult of the Obvious</title>
	<atom:link href="http://thelostjacket.com/marketing/cult-obvious/feed" rel="self" type="application/rss+xml" />
	<link>http://thelostjacket.com/marketing/cult-obvious</link>
	<description>Community, Creativity and Marketing</description>
	<lastBuildDate>Tue, 29 Jun 2010 00:18:15 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
<atom:link rel="hub" href="http://pubsubhubbub.appspot.com" />
	<atom:link rel="hub" href="http://superfeedr.com/hubbub" />
		<item>
		<title>By: sethsimonds</title>
		<link>http://thelostjacket.com/marketing/cult-obvious/comment-page-1#comment-3552</link>
		<dc:creator>sethsimonds</dc:creator>
		<pubDate>Sun, 11 Oct 2009 22:13:32 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4278#comment-3552</guid>
		<description>Hi Stuart. &lt;br&gt;&lt;br&gt;First, a great quote: &lt;br&gt;&lt;br&gt;&quot;I have made this letter longer than usual,&lt;br&gt;because I lack the time to make it short&quot;&lt;br&gt;-- Blaise Pascal, &#039;Letters Provinciales&#039; (1657)&lt;br&gt;&lt;br&gt;&quot;Give us more than a dream. Give us actionable and salient points. Theory doesn&#039;t mean anything unless it is backed up by measurements and facts. But most of all? Don&#039;t defend the obvious.&quot;&lt;br&gt;&lt;br&gt;You just took 300 words for another, to use your phrase &quot;shot across the bow of obvious.&quot; &lt;br&gt;&lt;br&gt;Now, another quote: &lt;br&gt;&lt;br&gt;&quot;Be the change you want to see in the world.&quot; ~ Mahatma Gandhi&lt;br&gt;&lt;br&gt;Instead of pontificating about how bloggers need to change, why not actually write something substantial yourself? Why not show us what to do and lead us in a positive direction instead of simply talking about how we should all do things differently?&lt;br&gt;&lt;br&gt;I think you&#039;d do well to take a lesson from Godin and practice using fewer words when you&#039;re really not saying much. &lt;br&gt;&lt;br&gt;&quot;Now lets take it a step further and stop writing about patently obvious things.&quot; &lt;br&gt;&lt;br&gt;I agree. I&#039;m excited to see what you post here as you usher in a new era of clever relevance.</description>
		<content:encoded><![CDATA[<p>Hi Stuart. </p>
<p>First, a great quote: </p>
<p>&#8220;I have made this letter longer than usual,<br />because I lack the time to make it short&#8221;<br />&#8211; Blaise Pascal, &#39;Letters Provinciales&#39; (1657)</p>
<p>&#8220;Give us more than a dream. Give us actionable and salient points. Theory doesn&#39;t mean anything unless it is backed up by measurements and facts. But most of all? Don&#39;t defend the obvious.&#8221;</p>
<p>You just took 300 words for another, to use your phrase &#8220;shot across the bow of obvious.&#8221; </p>
<p>Now, another quote: </p>
<p>&#8220;Be the change you want to see in the world.&#8221; ~ Mahatma Gandhi</p>
<p>Instead of pontificating about how bloggers need to change, why not actually write something substantial yourself? Why not show us what to do and lead us in a positive direction instead of simply talking about how we should all do things differently?</p>
<p>I think you&#39;d do well to take a lesson from Godin and practice using fewer words when you&#39;re really not saying much. </p>
<p>&#8220;Now lets take it a step further and stop writing about patently obvious things.&#8221; </p>
<p>I agree. I&#39;m excited to see what you post here as you usher in a new era of clever relevance.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: sethsimonds</title>
		<link>http://thelostjacket.com/marketing/cult-obvious/comment-page-1#comment-2981</link>
		<dc:creator>sethsimonds</dc:creator>
		<pubDate>Sun, 11 Oct 2009 19:13:32 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4278#comment-2981</guid>
		<description>Hi Stuart. &lt;br&gt;&lt;br&gt;First, a great quote: &lt;br&gt;&lt;br&gt;&quot;I have made this letter longer than usual,&lt;br&gt;because I lack the time to make it short&quot;&lt;br&gt;-- Blaise Pascal, &#039;Letters Provinciales&#039; (1657)&lt;br&gt;&lt;br&gt;&quot;Give us more than a dream. Give us actionable and salient points. Theory doesn&#039;t mean anything unless it is backed up by measurements and facts. But most of all? Don&#039;t defend the obvious.&quot;&lt;br&gt;&lt;br&gt;You just took 300 words for another, to use your phrase &quot;shot across the bow of obvious.&quot; &lt;br&gt;&lt;br&gt;Now, another quote: &lt;br&gt;&lt;br&gt;&quot;Be the change you want to see in the world.&quot; ~ Mahatma Gandhi&lt;br&gt;&lt;br&gt;Instead of pontificating about how bloggers need to change, why not actually write something substantial yourself? Why not show us what to do and lead us in a positive direction instead of simply talking about how we should all do things differently?&lt;br&gt;&lt;br&gt;I think you&#039;d do well to take a lesson from Godin and practice using fewer words when you&#039;re really not saying much. &lt;br&gt;&lt;br&gt;&quot;Now lets take it a step further and stop writing about patently obvious things.&quot; &lt;br&gt;&lt;br&gt;I agree. I&#039;m excited to see what you post here as you usher in a new era of clever relevance.</description>
		<content:encoded><![CDATA[<p>Hi Stuart. </p>
<p>First, a great quote: </p>
<p>&#8220;I have made this letter longer than usual,<br />because I lack the time to make it short&#8221;<br />&#8211; Blaise Pascal, &#39;Letters Provinciales&#39; (1657)</p>
<p>&#8220;Give us more than a dream. Give us actionable and salient points. Theory doesn&#39;t mean anything unless it is backed up by measurements and facts. But most of all? Don&#39;t defend the obvious.&#8221;</p>
<p>You just took 300 words for another, to use your phrase &#8220;shot across the bow of obvious.&#8221; </p>
<p>Now, another quote: </p>
<p>&#8220;Be the change you want to see in the world.&#8221; ~ Mahatma Gandhi</p>
<p>Instead of pontificating about how bloggers need to change, why not actually write something substantial yourself? Why not show us what to do and lead us in a positive direction instead of simply talking about how we should all do things differently?</p>
<p>I think you&#39;d do well to take a lesson from Godin and practice using fewer words when you&#39;re really not saying much. </p>
<p>&#8220;Now lets take it a step further and stop writing about patently obvious things.&#8221; </p>
<p>I agree. I&#39;m excited to see what you post here as you usher in a new era of clever relevance.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: sethsimonds</title>
		<link>http://thelostjacket.com/marketing/cult-obvious/comment-page-1#comment-2684</link>
		<dc:creator>sethsimonds</dc:creator>
		<pubDate>Sun, 11 Oct 2009 18:13:32 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4278#comment-2684</guid>
		<description>Hi Stuart. &lt;br&gt;&lt;br&gt;First, a great quote: &lt;br&gt;&lt;br&gt;&quot;I have made this letter longer than usual,&lt;br&gt;because I lack the time to make it short&quot;&lt;br&gt;-- Blaise Pascal, &#039;Letters Provinciales&#039; (1657)&lt;br&gt;&lt;br&gt;&quot;Give us more than a dream. Give us actionable and salient points. Theory doesn&#039;t mean anything unless it is backed up by measurements and facts. But most of all? Don&#039;t defend the obvious.&quot;&lt;br&gt;&lt;br&gt;You just took 300 words for another, to use your phrase &quot;shot across the bow of obvious.&quot; &lt;br&gt;&lt;br&gt;Now, another quote: &lt;br&gt;&lt;br&gt;&quot;Be the change you want to see in the world.&quot; ~ Mahatma Gandhi&lt;br&gt;&lt;br&gt;Instead of pontificating about how bloggers need to change, why not actually write something substantial yourself? Why not show us what to do and lead us in a positive direction instead of simply talking about how we should all do things differently?&lt;br&gt;&lt;br&gt;I think you&#039;d do well to take a lesson from Godin and practice using fewer words when you&#039;re really not saying much. &lt;br&gt;&lt;br&gt;&quot;Now lets take it a step further and stop writing about patently obvious things.&quot; &lt;br&gt;&lt;br&gt;I agree. I&#039;m excited to see what you post here as you usher in a new era of clever relevance.</description>
		<content:encoded><![CDATA[<p>Hi Stuart. </p>
<p>First, a great quote: </p>
<p>&#8220;I have made this letter longer than usual,<br />because I lack the time to make it short&#8221;<br />&#8211; Blaise Pascal, &#39;Letters Provinciales&#39; (1657)</p>
<p>&#8220;Give us more than a dream. Give us actionable and salient points. Theory doesn&#39;t mean anything unless it is backed up by measurements and facts. But most of all? Don&#39;t defend the obvious.&#8221;</p>
<p>You just took 300 words for another, to use your phrase &#8220;shot across the bow of obvious.&#8221; </p>
<p>Now, another quote: </p>
<p>&#8220;Be the change you want to see in the world.&#8221; ~ Mahatma Gandhi</p>
<p>Instead of pontificating about how bloggers need to change, why not actually write something substantial yourself? Why not show us what to do and lead us in a positive direction instead of simply talking about how we should all do things differently?</p>
<p>I think you&#39;d do well to take a lesson from Godin and practice using fewer words when you&#39;re really not saying much. </p>
<p>&#8220;Now lets take it a step further and stop writing about patently obvious things.&#8221; </p>
<p>I agree. I&#39;m excited to see what you post here as you usher in a new era of clever relevance.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Top Ten Ways to Write a Top Ten Ways Post &#124; The 42nd Estate</title>
		<link>http://thelostjacket.com/marketing/cult-obvious/comment-page-1#comment-2683</link>
		<dc:creator>Top Ten Ways to Write a Top Ten Ways Post &#124; The 42nd Estate</dc:creator>
		<pubDate>Sat, 10 Oct 2009 19:38:55 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4278#comment-2683</guid>
		<description>[...] seems obvious posts are overtaking the blogosphere. Go in the other direction and approach a modern dilemma from a theoretical perspective. Maybe [...]</description>
		<content:encoded><![CDATA[<p>[...] seems obvious posts are overtaking the blogosphere. Go in the other direction and approach a modern dilemma from a theoretical perspective. Maybe [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: tessacarroll</title>
		<link>http://thelostjacket.com/marketing/cult-obvious/comment-page-1#comment-2681</link>
		<dc:creator>tessacarroll</dc:creator>
		<pubDate>Fri, 09 Oct 2009 16:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4278#comment-2681</guid>
		<description>Length does not equal substance.  I&#039;ve read quite a few blog posts that were short and sweet, but kept me thinking for a portion of the day.  I&#039;ve also read mega-posts that didn&#039;t have a single thing to say of substance.&lt;br&gt;&lt;br&gt;You&#039;re right, don&#039;t state the obvious.  You&#039;ll drive away readers rather than draw them in.  Stating the obvious can also make your readers feel like you&#039;re talking down to them (which you may be doing, even if unintentionally).  At the same time though, using big words and jargon and 400 paragraphs doesn&#039;t always get your point across either.  Keep it simple.  Besides, simplicity can often open the floodgates for dialogue and isn&#039;t that what you&#039;re trying to create anyway?&lt;br&gt;&lt;br&gt;Tessa Carroll&lt;br&gt;VBP OutSourcing&lt;br&gt;&lt;a href=&quot;http://www.blogs.vbpoutsourcing.com&quot; rel=&quot;nofollow&quot;&gt;www.blogs.vbpoutsourcing.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Length does not equal substance.  I&#39;ve read quite a few blog posts that were short and sweet, but kept me thinking for a portion of the day.  I&#39;ve also read mega-posts that didn&#39;t have a single thing to say of substance.</p>
<p>You&#39;re right, don&#39;t state the obvious.  You&#39;ll drive away readers rather than draw them in.  Stating the obvious can also make your readers feel like you&#39;re talking down to them (which you may be doing, even if unintentionally).  At the same time though, using big words and jargon and 400 paragraphs doesn&#39;t always get your point across either.  Keep it simple.  Besides, simplicity can often open the floodgates for dialogue and isn&#39;t that what you&#39;re trying to create anyway?</p>
<p>Tessa Carroll<br />VBP OutSourcing<br /><a href="http://www.blogs.vbpoutsourcing.com" >http://www.blogs.vbpoutsourcing.com</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ben Margolis</title>
		<link>http://thelostjacket.com/marketing/cult-obvious/comment-page-1#comment-2680</link>
		<dc:creator>Ben Margolis</dc:creator>
		<pubDate>Fri, 09 Oct 2009 16:44:28 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4278#comment-2680</guid>
		<description>Why do you blame this on Seth Godin? Because he writes obvious things and makes books like &quot;Quit stuff that isn&#039;t going anywere&quot;?</description>
		<content:encoded><![CDATA[<p>Why do you blame this on Seth Godin? Because he writes obvious things and makes books like &#8220;Quit stuff that isn&#39;t going anywere&#8221;?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: AdamPieniazek</title>
		<link>http://thelostjacket.com/marketing/cult-obvious/comment-page-1#comment-2676</link>
		<dc:creator>AdamPieniazek</dc:creator>
		<pubDate>Fri, 09 Oct 2009 05:36:25 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4278#comment-2676</guid>
		<description>Some posts suck, some posts don&#039;t.&lt;br&gt;&lt;br&gt;How&#039;s that for blanket statements?&lt;br&gt;&lt;br&gt;Short/long philosophical/realistic doesn&#039;t quite matter as much as the delivery. If it&#039;s coherent and informative to someone, it&#039;s a W, if not, it&#039;ll get ignored and eventually that writer will figure out to tweak the content.</description>
		<content:encoded><![CDATA[<p>Some posts suck, some posts don&#39;t.</p>
<p>How&#39;s that for blanket statements?</p>
<p>Short/long philosophical/realistic doesn&#39;t quite matter as much as the delivery. If it&#39;s coherent and informative to someone, it&#39;s a W, if not, it&#39;ll get ignored and eventually that writer will figure out to tweak the content.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Patrick</title>
		<link>http://thelostjacket.com/marketing/cult-obvious/comment-page-1#comment-2674</link>
		<dc:creator>Patrick</dc:creator>
		<pubDate>Thu, 08 Oct 2009 17:22:47 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4278#comment-2674</guid>
		<description>I totally understand but on the opposite end of the gurus you have newer enthusiasts.  Take a look at what is funneling through #ims09, most of it would fall on the obvious range, but people are still just getting their feet in the water.   I won&#039;t disagree with you righting about Facebook or Twitter in a very broad sense declaring it important, cool or neat is a bit of head to brick wall moment.</description>
		<content:encoded><![CDATA[<p>I totally understand but on the opposite end of the gurus you have newer enthusiasts.  Take a look at what is funneling through #ims09, most of it would fall on the obvious range, but people are still just getting their feet in the water.   I won&#39;t disagree with you righting about Facebook or Twitter in a very broad sense declaring it important, cool or neat is a bit of head to brick wall moment.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: prostylus</title>
		<link>http://thelostjacket.com/marketing/cult-obvious/comment-page-1#comment-2673</link>
		<dc:creator>prostylus</dc:creator>
		<pubDate>Thu, 08 Oct 2009 15:47:31 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4278#comment-2673</guid>
		<description>Like they say, &quot;media&quot; is the plural of mediocre. &lt;br&gt;&lt;br&gt;Who can disagree with you, Stuart? Here&#039;s an obvious statement: social media is a good thing. Sure, and so is civilization. I like it that no competing tribe members invaded my territory this morning and beat my breakfast out of me. &lt;br&gt;&lt;br&gt;But at the same time there&#039;s something unnatural at work in both civilization and social media. They&#039;re great in concept, but there&#039;s this intrinsic impulse to make them spread like cancer.&lt;br&gt;&lt;br&gt;In the case of social media - specifically blogging, although this also applies to Twitter and Facebook followers - there&#039;s a tendency to believe that MORE equals VALID. More followers, more content, more frequently posted content... whatever. The unconscious assumption is that all it takes to be a thought leader is to put more skin in the game. But by this logic, the lead steer in a stampede qualifies as a thought leader, or the first lemming off the cliff.&lt;br&gt;&lt;br&gt;This impulse to post something - anything - as frequently as possible goes against everything I know about writing - particularly writing about ideas as opposed to, say, news. Ideas take time to gestate, particularly new ideas that we haven&#039;t heard a million times. Writing can actually accelerate the gestation process, but very few bloggers dare to think out loud. Most are in a hurry to bring us the WISDOM. For every 100 blogs about self-promotion (or self-absorption) maybe one will actually aim for engagement.&lt;br&gt;&lt;br&gt;My favorite blogs (and blog posts), however, are the ones that show some reflection. They&#039; may be a reaction to ideas posted elsewhere, but they&#039;re not simply contradictory. Rather than simply agree or disagree, they advance the conversation, apply a personal perspective or raise new lines of inquiry. Those are the blogs (and blog posts) worth waiting for.</description>
		<content:encoded><![CDATA[<p>Like they say, &#8220;media&#8221; is the plural of mediocre. </p>
<p>Who can disagree with you, Stuart? Here&#39;s an obvious statement: social media is a good thing. Sure, and so is civilization. I like it that no competing tribe members invaded my territory this morning and beat my breakfast out of me. </p>
<p>But at the same time there&#39;s something unnatural at work in both civilization and social media. They&#39;re great in concept, but there&#39;s this intrinsic impulse to make them spread like cancer.</p>
<p>In the case of social media &#8211; specifically blogging, although this also applies to Twitter and Facebook followers &#8211; there&#39;s a tendency to believe that MORE equals VALID. More followers, more content, more frequently posted content&#8230; whatever. The unconscious assumption is that all it takes to be a thought leader is to put more skin in the game. But by this logic, the lead steer in a stampede qualifies as a thought leader, or the first lemming off the cliff.</p>
<p>This impulse to post something &#8211; anything &#8211; as frequently as possible goes against everything I know about writing &#8211; particularly writing about ideas as opposed to, say, news. Ideas take time to gestate, particularly new ideas that we haven&#39;t heard a million times. Writing can actually accelerate the gestation process, but very few bloggers dare to think out loud. Most are in a hurry to bring us the WISDOM. For every 100 blogs about self-promotion (or self-absorption) maybe one will actually aim for engagement.</p>
<p>My favorite blogs (and blog posts), however, are the ones that show some reflection. They&#39; may be a reaction to ideas posted elsewhere, but they&#39;re not simply contradictory. Rather than simply agree or disagree, they advance the conversation, apply a personal perspective or raise new lines of inquiry. Those are the blogs (and blog posts) worth waiting for.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tim Jahn</title>
		<link>http://thelostjacket.com/marketing/cult-obvious/comment-page-1#comment-2672</link>
		<dc:creator>Tim Jahn</dc:creator>
		<pubDate>Thu, 08 Oct 2009 14:25:32 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4278#comment-2672</guid>
		<description>I agree that learning and questioning is essential.  But as Patrick said above, what&#039;s obvious to you or me may not be obvious to three other people.  What we think is a stupid post to learn nothing from might be an eye opening moment for somebody else.&lt;br&gt;&lt;br&gt;Sometimes quiet reflection is all one needs to change their entire way of thinking...</description>
		<content:encoded><![CDATA[<p>I agree that learning and questioning is essential.  But as Patrick said above, what&#39;s obvious to you or me may not be obvious to three other people.  What we think is a stupid post to learn nothing from might be an eye opening moment for somebody else.</p>
<p>Sometimes quiet reflection is all one needs to change their entire way of thinking&#8230;</p>
]]></content:encoded>
	</item>
</channel>
</rss>
