Comments on: Hey Advertising, The Origin of Species Called. It Wants to Talk.

By: A case for rethinking product and brand | wordpost

A case for rethinking product and brand | wordpost — Tue, 23 Mar 2010 09:11:07 +0000

[...] connections facilitate streams of meaning flowing in and from social networks, we must stop pandering to the fickle attention spans of [...]

By: Akash Sharma

Akash Sharma — Sat, 02 Jan 2010 18:06:00 +0000

Great post which tells us that advertising no matter how creative ad agencies make it remains short when it comes to ROI calculation.Plus as marketers the best thing we can do is to work on the product and excellent customer service solutions.

By: Akash Sharma

Akash Sharma — Sat, 02 Jan 2010 13:06:00 +0000

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By: AdamPieniazek

AdamPieniazek — Sat, 19 Dec 2009 17:18:38 +0000

At this point, would reaching 100 million people serve Pepsi any good? Everyone knows the Pepsi brand. Emerging companies might have still have a need for mass scale advertising but for massive, well entrenched companies with no new products, what's the point?

By: davefleet

davefleet — Sat, 19 Dec 2009 15:08:30 +0000

That image alone got me to click through.

The challenge for those of us in this space is that, even though we can measure exactly what happens online, we struggle to get the Superbowl viewer numbers. Like it or not, traditional ads still have a large impact. Integrating the two, then, becomes an interesting challenge.

By: Joseph Ciprut

Joseph Ciprut — Sat, 19 Dec 2009 07:36:42 +0000

Yes! So true. (best two word response was taken earlier today, so one with three.)

By: Stuart Foster

Stuart Foster — Fri, 18 Dec 2009 20:21:20 +0000

Exactly Tessa.

By: Patrick

Patrick — Fri, 18 Dec 2009 17:51:49 +0000

I'd just be tooting my own horn to add anything.

By: tessacarroll

tessacarroll — Fri, 18 Dec 2009 16:51:51 +0000

You're 100% right, Stuart. Marketing isn't about who has the most creative ideas anymore. It's about who is more willing, and has the resources, to nurture relationships through a variety of channels. A company's survival depends solely on who adapts best to this change.

Tessa Carroll
www.blogs.vbpoutsourcing.com