This education takes place via their own online channels, those of the organisation they represent or at industry conferences/events in either capacity. I don't know about you, but I would rather learn from a person who has been there and has stories and learnings than a brand.

I also really respect this team of professionals who make themselves available to help people get up to speed. The social media sphere is hard to firstly get your head around and even when you think you've got it then starts the challenge – staying up to date with the unrelentless innovation and change which makes the industry so exciting and great to be a part of.

Also, a thank you – This post made me think. My opinion at this stage is that it could have stopped at “What works for one person/company could be catastrophic for another” – with the “could” being key. I think there are no rules or barriers and as soon as we try to impose them we will constrain ourselves, our brands or both!

This education takes place via their own online channels, those of the organisation they represent or at industry conferences/events in either capacity. I don't know about you, but I would rather learn from a person who has been there and has stories and learnings than a brand.

I also really respect this team of professionals who make themselves available to help people get up to speed. The social media sphere is hard to firstly get your head around and even when you think you've got it then starts the challenge – staying up to date with the unrelentless innovation and change which makes the industry so exciting and great to be a part of.

Also, a thank you – This post made me think. My opinion at this stage is that it could have stopped at “What works for one person/company could be catastrophic for another” – with the “could” being key. I think there are no rules or barriers and as soon as we try to impose them we will constrain ourselves, our brands or both!

This education takes place via their own online channels, those of the organisation they represent or at industry conferences/events in either capacity. I don't know about you, but I would rather learn from a person who has been there and has stories and learnings than a brand.

I also really respect this team of professionals who make themselves available to help people get up to speed. The social media sphere is hard to firstly get your head around and even when you think you've got it then starts the challenge – staying up to date with the unrelentless innovation and change which makes the industry so exciting and great to be a part of.

Also, a thank you – This post made me think. My opinion at this stage is that it could have stopped at “What works for one person/company could be catastrophic for another” – with the “could” being key. I think there are no rules or barriers and as soon as we try to impose them we will constrain ourselves, our brands or both!

But nonetheless, another really great post. You make excellent point. I think each person has their own unique style and you are right, what is good for the goose, may no be so great for the gander

Bang on thoughts, mate. As most of the commentors here have said, it's easy to copy and pretend; it's not quite so easy to be original and be real. You stand out as both – don't change for any perceived name. Or else I shall hunt you down and beat you with a wobbly sprig

http://www.youtube.com/watch?v=HNemkBDsfgc