The fact that I have to explain and articulate this drives me insane. However, a lot of companies, agencies and people are completely ignorant to what social media actually does/is. Therefore I felt that I needed to clarify the differences between social media and magic.
Social Media Will Not:
- Walk your dog.
- Make your inferior product better.
- Turn lead into gold.
Social Media Will:
- Make your company more human and transparent.
- Lead to crowdsourcing, better communication and rapid adoption of new tech.
- Be the New PR. Although the term will end up being "Social Relations" or "Relationship Management".
What inspired this? Companies using social media as a sales tool and not a solution/tool. "Social Media gets us in the door" is not the right way to approach a useful tool/platform.
The problem here is that people still view social media as the new tool, the gimmick or the shiny piece of tinfoil that they want to chase around the room. Not the factual, metric driven engagement experiences and community creating that produce tangible results.
To many people are obsessed with getting everyone to use social and then not having a fleshed out plan when they actually begin to do so. Guess what? Using the tools and understanding their purpose isn't enough if you aren't going to utilize them effectively.
If you can manage the expectations for the product effectively and articulate what social media is and isn't, you will save yourself lots of time and headaches.
Social isn't anything new. It's just something old wrapped in a new package with better technology to cut down on lead time. Keep this key concept in mind and try to maintain your sanity when working with recent adopters.
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tagged as jesus and social media, jesus is magic, marketing magic bullet, social media adoption, social media converts, social media early adopters, social media isn't magic, social media marketing
[...] “Jesus is Magic. Social Media isn’t.” by Stuart Foster (Twitter) [...]