Comments on: Jesus is Magic. Social Media isn't.

By: Those who don’t get social media vs. those who don’t want to | The Tyler Hayes

Sat, 10 Apr 2010 00:54:19 +0000

[...] “Jesus is Magic. Social Media isn’t.” by Stuart Foster (Twitter) [...]

By: TrafficBlogger

TrafficBlogger — Sat, 27 Jun 2009 09:04:08 +0000

Good post. Social media is just another marketing tool, that can either be used effectively or not.

By: TrafficBlogger

TrafficBlogger — Sat, 27 Jun 2009 06:04:08 +0000

Good post. Social media is just another marketing tool, that can either be used effectively or not.

By: TrafficBlogger

TrafficBlogger — Sat, 27 Jun 2009 05:04:08 +0000

Good post. Social media is just another marketing tool, that can either be used effectively or not.

By: TrafficBlogger

TrafficBlogger — Sat, 27 Jun 2009 02:04:08 +0000

Good post. Social media is just another marketing tool, that can either be used effectively or not.

By: Kasey Skala

Kasey Skala — Fri, 26 Jun 2009 09:39:02 +0000

Great post. Businesses, as well as individuals, need to realize that social media is not a replacement – it's an additional tool.

By: Amy Shropshire

Amy Shropshire — Thu, 25 Jun 2009 19:40:40 +0000

I always use the Field of Dreams analogy…Social media is NOT if you build it they will come. One of my new clients was surprised when I asked them what their goal was for social media. They wanted to be on everything…but didn't know what to do with the information they gathered from it! I just keep telling myself that this is new for some people and there is a learning curve. Which is fine with me…That's why they pay me-to teach them =)

By: Jackie Adkins

Jackie Adkins — Thu, 25 Jun 2009 18:38:27 +0000

This raises an important question, what if Jesus used social media?

But in all seriousness you're right on. I think most companies have that “aha” moment when they realize they “need” social media and then tell someone to do it, expecting immediate results. This doesn't allow anyone within the organization to take time to really learn social media, how to develop relationships and engage customers, and usually ends up being a mediocre or failed endeavor.

By: joelkelly

joelkelly — Thu, 25 Jun 2009 17:26:21 +0000

Great points, Stuart. Though I think that, while being social isn't new, social media allows for a scale and level of accessibility that is new and revolutionary.

Getting on social media won't necessarily change your business. But ignoring it will.

Good post for sure. Lots of people on either side that think it's either made of magic, or that it's pointless. You've articulated the facts of it really well.

By: genystartup

genystartup — Thu, 25 Jun 2009 16:05:06 +0000

great post! if only new businesses can understand the power of social media and how to harness it, their success potential is unlimited! Many new entrepreneurs i talk to only care about signing up for adwords, other ads without putting in the efforts on (free) social media to promote their startups…very unfortunate.