Comments on: Do Meta Approaches Work? http://thelostjacket.com/marketing/meta-approaches-work Community, Creativity and Marketing Tue, 10 Aug 2010 21:06:46 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Superbowl Advertising and Social Media | Daniel Prager http://thelostjacket.com/marketing/meta-approaches-work/comment-page-1#comment-3348 Superbowl Advertising and Social Media | Daniel Prager Fri, 05 Feb 2010 00:51:45 +0000 http://thelostjacket.com/?p=5423#comment-3348 [...] of my favorite bloggers, Stuart Foster, wrote that advertising today is more “meta” than ever, he writes: Recycling, remixing and riffing are now seen as legitimate forms of [...] [...] of my favorite bloggers, Stuart Foster, wrote that advertising today is more “meta” than ever, he writes: Recycling, remixing and riffing are now seen as legitimate forms of [...]

]]> By: Laurie Davis http://thelostjacket.com/marketing/meta-approaches-work/comment-page-1#comment-3380 Laurie Davis Tue, 12 Jan 2010 09:59:01 +0000 http://thelostjacket.com/?p=5423#comment-3380 Part of utilizing the community is listening to the community, though. You're right - Domino's isn't meta, but to become meta you need to be in-tune with your community to know what will appeal to them. Inspiration for creative of campaigns could come from a community member, too, no? If you just listen... Part of utilizing the community is listening to the community, though. You're right – Domino's isn't meta, but to become meta you need to be in-tune with your community to know what will appeal to them. Inspiration for creative of campaigns could come from a community member, too, no? If you just listen…

]]> By: Laurie Davis http://thelostjacket.com/marketing/meta-approaches-work/comment-page-1#comment-3251 Laurie Davis Tue, 12 Jan 2010 04:59:01 +0000 http://thelostjacket.com/?p=5423#comment-3251 Part of utilizing the community is listening to the community, though. You're right - Domino's isn't meta, but to become meta you need to be in-tune with your community to know what will appeal to them. Inspiration for creative of campaigns could come from a community member, too, no? If you just listen... Part of utilizing the community is listening to the community, though. You're right – Domino's isn't meta, but to become meta you need to be in-tune with your community to know what will appeal to them. Inspiration for creative of campaigns could come from a community member, too, no? If you just listen…

]]> By: Mullen Bloggers Recap: week of January 4 | mullen.com http://thelostjacket.com/marketing/meta-approaches-work/comment-page-1#comment-3228 Mullen Bloggers Recap: week of January 4 | mullen.com Mon, 11 Jan 2010 15:25:03 +0000 http://thelostjacket.com/?p=5423#comment-3228 [...] bloggers last week.  Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of “meta” content and shares some thoughts about the challenges that franchises encounter in localizing [...] [...] bloggers last week.  Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of “meta” content and shares some thoughts about the challenges that franchises encounter in localizing [...]

]]> By: Stuart Foster http://thelostjacket.com/marketing/meta-approaches-work/comment-page-1#comment-3204 Stuart Foster Tue, 05 Jan 2010 17:12:45 +0000 http://thelostjacket.com/?p=5423#comment-3204 I think the majority of advertising ONLY works off of meta.<br><br>The rest? Well, that's just good creative thought.<br><br>Still doesn't always work imo, though. I think the majority of advertising ONLY works off of meta.

The rest? Well, that's just good creative thought.

Still doesn't always work imo, though.

]]> By: Danny Prager http://thelostjacket.com/marketing/meta-approaches-work/comment-page-1#comment-3203 Danny Prager Tue, 05 Jan 2010 15:57:49 +0000 http://thelostjacket.com/?p=5423#comment-3203 Ad campaigns, since the emergence of mass media, have become a powerful part of our shared cultural consciousness. My parents remember advertisements and jingles from their childhood. My friends and I watch Youtube videos that are made by advertising agencies and talk about the Nike MVPuppets or the Geico Pothole. <br><br>Advertising works because it taps into cultural reference points that resonate with consumers in order to sell a product. We are subject to 5,000 advertising messages a day. So advertising that comments on advertising in a way that is self deprecating and self-referential makes sense, because advertising is such a powerful piece of our shared culture. <br><br>But, has advertising always been "meta" since the emergence of mass media? Or have we truly undergone a shift where advertising only works if it's innovative and comments on advertising itself?<br><br>Are advertisements so ubiquitous that they are the only cultural reference points left for advertisers? Ad campaigns, since the emergence of mass media, have become a powerful part of our shared cultural consciousness. My parents remember advertisements and jingles from their childhood. My friends and I watch Youtube videos that are made by advertising agencies and talk about the Nike MVPuppets or the Geico Pothole.

Advertising works because it taps into cultural reference points that resonate with consumers in order to sell a product. We are subject to 5,000 advertising messages a day. So advertising that comments on advertising in a way that is self deprecating and self-referential makes sense, because advertising is such a powerful piece of our shared culture.

But, has advertising always been “meta” since the emergence of mass media? Or have we truly undergone a shift where advertising only works if it's innovative and comments on advertising itself?

Are advertisements so ubiquitous that they are the only cultural reference points left for advertisers?

]]> By: uberVU - social comments http://thelostjacket.com/marketing/meta-approaches-work/comment-page-1#comment-3202 uberVU - social comments Tue, 05 Jan 2010 15:32:04 +0000 http://thelostjacket.com/?p=5423#comment-3202 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by STUARTFOSTER: Do Meta Approaches Work? http://bit.ly/5INtr3... Social comments and analytics for this post…

This post was mentioned on Twitter by STUARTFOSTER: Do Meta Approaches Work? http://bit.ly/5INtr3...

]]> By: Stuart Foster http://thelostjacket.com/marketing/meta-approaches-work/comment-page-1#comment-3201 Stuart Foster Tue, 05 Jan 2010 15:25:44 +0000 http://thelostjacket.com/?p=5423#comment-3201 To an extent. I think meta takes it a step further though. Self awareness bordering on parody and shouts to inside jokes are more of the meta style.<br><br>Think every meme on the internet ever basically.<br><br>Dominos is just doing the good social business thing...but I'm not sure they are technically being "meta". They are self-aware of their faults though. To an extent. I think meta takes it a step further though. Self awareness bordering on parody and shouts to inside jokes are more of the meta style.

Think every meme on the internet ever basically.

Dominos is just doing the good social business thing…but I'm not sure they are technically being “meta”. They are self-aware of their faults though.

]]> By: Danny Prager http://thelostjacket.com/marketing/meta-approaches-work/comment-page-1#comment-3200 Danny Prager Tue, 05 Jan 2010 15:21:36 +0000 http://thelostjacket.com/?p=5423#comment-3200 I think the Domino's "Pizza Turnaround" campaign is a good example of "meta" content and strategy. The message is that there is no advertising message-- just an acknowledgment that people hated their pizza and Domino's listened and made it better. <br><br>It is a risky campaign. Acknowledging faults and weaknesses is always a gamble, but I think, in this case, that "meta" may pay off. <br><br>Do you agree, is the Domino's campaign meta in the sense you were talking about? Have I missed the mark? I think the Domino's “Pizza Turnaround” campaign is a good example of “meta” content and strategy. The message is that there is no advertising message– just an acknowledgment that people hated their pizza and Domino's listened and made it better.

It is a risky campaign. Acknowledging faults and weaknesses is always a gamble, but I think, in this case, that “meta” may pay off.

Do you agree, is the Domino's campaign meta in the sense you were talking about? Have I missed the mark?

]]> By: Tweets that mention Do Meta Approaches Work? -- Topsy.com http://thelostjacket.com/marketing/meta-approaches-work/comment-page-1#comment-3199 Tweets that mention Do Meta Approaches Work? -- Topsy.com Tue, 05 Jan 2010 14:58:35 +0000 http://thelostjacket.com/?p=5423#comment-3199 [...] This post was mentioned on Twitter by Mark B and Stuart Foster, Stuart Foster. Stuart Foster said: Do Meta Approaches Work? http://bit.ly/5INtr3 [...] [...] This post was mentioned on Twitter by Mark B and Stuart Foster, Stuart Foster. Stuart Foster said: Do Meta Approaches Work? http://bit.ly/5INtr3 [...]

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