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	<title>Comments on: Want Retention? Integrate Your Microsite into Social.</title>
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		<title>By: Weekly Recap of Mullen bloggers: week of November 2 &#124; mullen.com</title>
		<link>http://thelostjacket.com/marketing/microsite-integration-social-retention/comment-page-1#comment-3017</link>
		<dc:creator>Weekly Recap of Mullen bloggers: week of November 2 &#124; mullen.com</dc:creator>
		<pubDate>Sun, 08 Nov 2009 20:17:43 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4654#comment-3017</guid>
		<description>[...] finally, Stuart Foster, whose The Lost Jacket is a mini-phenomenon in itself, suggests ways to integrate a microsite into social media.  He offers up ideas on sharing content, creating relevant streams, and properly [...]</description>
		<content:encoded><![CDATA[<p>[...] finally, Stuart Foster, whose The Lost Jacket is a mini-phenomenon in itself, suggests ways to integrate a microsite into social media.  He offers up ideas on sharing content, creating relevant streams, and properly [...]</p>
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		<title>By: Five for Friday 11.06 &#124;</title>
		<link>http://thelostjacket.com/marketing/microsite-integration-social-retention/comment-page-1#comment-2959</link>
		<dc:creator>Five for Friday 11.06 &#124;</dc:creator>
		<pubDate>Fri, 06 Nov 2009 14:04:18 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4654#comment-2959</guid>
		<description>[...] Want retention? Integrate your Microsite into social – This post comes way of Stuart Foster over at the Lost Jacket. The idea of integration is not new, but it’s the spin that marketers are looking for. Is social media more about attracting new or engaging existing customers? From my take on Stuart’s piece it’s more about making the existing extensions of your marketing program with interaction. [...]</description>
		<content:encoded><![CDATA[<p>[...] Want retention? Integrate your Microsite into social – This post comes way of Stuart Foster over at the Lost Jacket. The idea of integration is not new, but it’s the spin that marketers are looking for. Is social media more about attracting new or engaging existing customers? From my take on Stuart’s piece it’s more about making the existing extensions of your marketing program with interaction. [...]</p>
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		<title>By: Monica O&#39;Brien</title>
		<link>http://thelostjacket.com/marketing/microsite-integration-social-retention/comment-page-1#comment-3479</link>
		<dc:creator>Monica O&#39;Brien</dc:creator>
		<pubDate>Thu, 05 Nov 2009 23:23:42 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4654#comment-3479</guid>
		<description>Good post. I think the beauty of micro sites to companies is really finding people to connect with - Facebook makes that hard. Sure, you can integrate, but I think it gets annoying to see the same information on every site. It makes me only want to connect with you on one.&lt;br&gt;&lt;br&gt;Use each site the way it is already naturally used, with content targeted at those uses. Let the user decide where they want to connect with you. I agree that everything should be integrated for a better experience, but integration does not equal automation.</description>
		<content:encoded><![CDATA[<p>Good post. I think the beauty of micro sites to companies is really finding people to connect with &#8211; Facebook makes that hard. Sure, you can integrate, but I think it gets annoying to see the same information on every site. It makes me only want to connect with you on one.</p>
<p>Use each site the way it is already naturally used, with content targeted at those uses. Let the user decide where they want to connect with you. I agree that everything should be integrated for a better experience, but integration does not equal automation.</p>
]]></content:encoded>
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		<title>By: Monica O&#39;Brien</title>
		<link>http://thelostjacket.com/marketing/microsite-integration-social-retention/comment-page-1#comment-2807</link>
		<dc:creator>Monica O&#39;Brien</dc:creator>
		<pubDate>Thu, 05 Nov 2009 20:23:42 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4654#comment-2807</guid>
		<description>Good post. I think the beauty of micro sites to companies is really finding people to connect with - Facebook makes that hard. Sure, you can integrate, but I think it gets annoying to see the same information on every site. It makes me only want to connect with you on one.&lt;br&gt;&lt;br&gt;Use each site the way it is already naturally used, with content targeted at those uses. Let the user decide where they want to connect with you. I agree that everything should be integrated for a better experience, but integration does not equal automation.</description>
		<content:encoded><![CDATA[<p>Good post. I think the beauty of micro sites to companies is really finding people to connect with &#8211; Facebook makes that hard. Sure, you can integrate, but I think it gets annoying to see the same information on every site. It makes me only want to connect with you on one.</p>
<p>Use each site the way it is already naturally used, with content targeted at those uses. Let the user decide where they want to connect with you. I agree that everything should be integrated for a better experience, but integration does not equal automation.</p>
]]></content:encoded>
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		<title>By: Monica O&#39;Brien</title>
		<link>http://thelostjacket.com/marketing/microsite-integration-social-retention/comment-page-1#comment-2797</link>
		<dc:creator>Monica O&#39;Brien</dc:creator>
		<pubDate>Thu, 05 Nov 2009 19:23:42 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4654#comment-2797</guid>
		<description>Good post. I think the beauty of micro sites to companies is really finding people to connect with - Facebook makes that hard. Sure, you can integrate, but I think it gets annoying to see the same information on every site. It makes me only want to connect with you on one.&lt;br&gt;&lt;br&gt;Use each site the way it is already naturally used, with content targeted at those uses. Let the user decide where they want to connect with you. I agree that everything should be integrated for a better experience, but integration does not equal automation.</description>
		<content:encoded><![CDATA[<p>Good post. I think the beauty of micro sites to companies is really finding people to connect with &#8211; Facebook makes that hard. Sure, you can integrate, but I think it gets annoying to see the same information on every site. It makes me only want to connect with you on one.</p>
<p>Use each site the way it is already naturally used, with content targeted at those uses. Let the user decide where they want to connect with you. I agree that everything should be integrated for a better experience, but integration does not equal automation.</p>
]]></content:encoded>
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		<title>By: uberVU - social comments</title>
		<link>http://thelostjacket.com/marketing/microsite-integration-social-retention/comment-page-1#comment-2796</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Thu, 05 Nov 2009 16:13:04 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4654#comment-2796</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by STUARTFOSTER: Want Retention? Integrate Your Microsite into Social. http://bit.ly/cDkCn...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by STUARTFOSTER: Want Retention? Integrate Your Microsite into Social. <a href="http://bit.ly/cDkCn.." >http://bit.ly/cDkCn..</a>.</p>
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		<title>By: Tweets that mention Want Retention? Integrate Your Microsite into Social. -- Topsy.com</title>
		<link>http://thelostjacket.com/marketing/microsite-integration-social-retention/comment-page-1#comment-2795</link>
		<dc:creator>Tweets that mention Want Retention? Integrate Your Microsite into Social. -- Topsy.com</dc:creator>
		<pubDate>Thu, 05 Nov 2009 14:49:54 +0000</pubDate>
		<guid isPermaLink="false">http://thelostjacket.com/?p=4654#comment-2795</guid>
		<description>[...] This post was mentioned on Twitter by Jason Potteiger, Stuart Foster. Stuart Foster said: Want Retention? Integrate Your Microsite into Social. http://bit.ly/cDkCn [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Jason Potteiger, Stuart Foster. Stuart Foster said: Want Retention? Integrate Your Microsite into Social. <a href="http://bit.ly/cDkCn" >http://bit.ly/cDkCn</a> [...]</p>
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