Comments on: There Are No "Big" Ideas in Marketing http://thelostjacket.com/marketing/no-big-ideas-anymore Community, Marketing and Public Relations Fri, 19 Mar 2010 00:07:17 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Robert Phillips http://thelostjacket.com/marketing/no-big-ideas-anymore/comment-page-1#comment-3419 Robert Phillips Thu, 12 Nov 2009 01:28:03 +0000 http://thelostjacket.com/?p=4485#comment-3419 Great information about Marketing. Stuart if I am not wrong you must be a marketing guru. I think so, because you gave some amazing marketing tips in your post here which are real facts to be followed and important to become successful in this high competitive world. I will definitely follow your suggestion in internet marketing. Thank you very much. Great information about Marketing. Stuart if I am not wrong you must be a marketing guru. I think so, because you gave some amazing marketing tips in your post here which are real facts to be followed and important to become successful in this high competitive world. I will definitely follow your suggestion in internet marketing. Thank you very much.

]]> By: Robert Phillips http://thelostjacket.com/marketing/no-big-ideas-anymore/comment-page-1#comment-3030 Robert Phillips Wed, 11 Nov 2009 20:28:03 +0000 http://thelostjacket.com/?p=4485#comment-3030 Great information about Marketing. Stuart if I am not wrong you must be a marketing guru. I think so, because you gave some amazing marketing tips in your post here which are real facts to be followed and important to become successful in this high competitive world. I will definitely follow your suggestion in internet marketing. Thank you very much. Great information about Marketing. Stuart if I am not wrong you must be a marketing guru. I think so, because you gave some amazing marketing tips in your post here which are real facts to be followed and important to become successful in this high competitive world. I will definitely follow your suggestion in internet marketing. Thank you very much.

]]> By: Stuart Foster http://thelostjacket.com/marketing/no-big-ideas-anymore/comment-page-1#comment-2814 Stuart Foster Sat, 24 Oct 2009 03:05:20 +0000 http://thelostjacket.com/?p=4485#comment-2814 Creative Utility>Creative Ideas. Creative Utility>Creative Ideas.

]]> By: George F. Snell III http://thelostjacket.com/marketing/no-big-ideas-anymore/comment-page-1#comment-2813 George F. Snell III Sat, 24 Oct 2009 02:39:52 +0000 http://thelostjacket.com/?p=4485#comment-2813 Hi Stuart:<br>Saying there are no big ideas left in marketing is like saying there's nothing left to invent. Hi Stuart:
Saying there are no big ideas left in marketing is like saying there's nothing left to invent.

]]> By: Stuart Foster http://thelostjacket.com/marketing/no-big-ideas-anymore/comment-page-1#comment-2720 Stuart Foster Sat, 24 Oct 2009 02:05:20 +0000 http://thelostjacket.com/?p=4485#comment-2720 Creative Utility>Creative Ideas. Creative Utility>Creative Ideas.

]]> By: George F. Snell III http://thelostjacket.com/marketing/no-big-ideas-anymore/comment-page-1#comment-2719 George F. Snell III Sat, 24 Oct 2009 01:39:52 +0000 http://thelostjacket.com/?p=4485#comment-2719 Hi Stuart:<br>Saying there are no big ideas left in marketing is like saying there's nothing left to invent. Hi Stuart:
Saying there are no big ideas left in marketing is like saying there's nothing left to invent.

]]> By: uberVU - social comments http://thelostjacket.com/marketing/no-big-ideas-anymore/comment-page-1#comment-2718 uberVU - social comments Thu, 22 Oct 2009 18:08:18 +0000 http://thelostjacket.com/?p=4485#comment-2718 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by STUARTFOSTER: There Are No Big Ideas in Marketing http://bit.ly/v6TZL... Social comments and analytics for this post…

This post was mentioned on Twitter by STUARTFOSTER: There Are No Big Ideas in Marketing http://bit.ly/v6TZL...

]]> By: Stuart Foster http://thelostjacket.com/marketing/no-big-ideas-anymore/comment-page-1#comment-2717 Stuart Foster Thu, 22 Oct 2009 17:38:08 +0000 http://thelostjacket.com/?p=4485#comment-2717 Amazing how simple it all becomes when you actually start giving a shit about providing value. Amazing how simple it all becomes when you actually start giving a shit about providing value.

]]> By: nberard http://thelostjacket.com/marketing/no-big-ideas-anymore/comment-page-1#comment-2714 nberard Thu, 22 Oct 2009 11:49:15 +0000 http://thelostjacket.com/?p=4485#comment-2714 You have totally nailed it here, and this is exactly why agencies should be worried. I believe utility can be immensely creative, but it's not the sort of creativity traditional shops understand--and the ideas might be coming from a developer or content strategist rather than an art director or copywriter. Traditional advertising is an exercise in ego; we must assume that people will greet the disruption with pleasure. Well, guess what? No one cares what a brand has to say about itself any more. Of all the informational sources we have, the brand itself ranks among the least reliable. That channel of influence is gone. But give me something useful and I might start listening again. And what I'll hear is that your brand understands, that you want to make my life a little easier. And I might be persuaded by that. You have totally nailed it here, and this is exactly why agencies should be worried. I believe utility can be immensely creative, but it's not the sort of creativity traditional shops understand–and the ideas might be coming from a developer or content strategist rather than an art director or copywriter. Traditional advertising is an exercise in ego; we must assume that people will greet the disruption with pleasure. Well, guess what? No one cares what a brand has to say about itself any more. Of all the informational sources we have, the brand itself ranks among the least reliable. That channel of influence is gone. But give me something useful and I might start listening again. And what I'll hear is that your brand understands, that you want to make my life a little easier. And I might be persuaded by that.

]]> By: Tweets that mention There Are No Big Ideas in Marketing -- Topsy.com http://thelostjacket.com/marketing/no-big-ideas-anymore/comment-page-1#comment-2715 Tweets that mention There Are No Big Ideas in Marketing -- Topsy.com Thu, 22 Oct 2009 11:08:19 +0000 http://thelostjacket.com/?p=4485#comment-2715 [...] This post was mentioned on Twitter by Rajiv M. Rajiv M said: RT: @: http://bit.ly/2jKqdU [...] [...] This post was mentioned on Twitter by Rajiv M. Rajiv M said: RT: @: http://bit.ly/2jKqdU [...]

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