Comments on: Search is Social http://thelostjacket.com/marketing/search-is-social Community, Creativity and Marketing Wed, 07 Dec 2011 00:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: btrandolph http://thelostjacket.com/marketing/search-is-social/comment-page-1#comment-3402 btrandolph Wed, 23 Sep 2009 02:16:53 +0000 http://thelostjacket.com/?p=3848#comment-3402 tangy slice hit this topic a week or so ago. he went a little further and talked about mixing a little (gasp!) outbound marketing into the mix to drive awareness. optimization? for sure. but as frank pointed out in his post and jun notes here in the comments, sometimes you have to give people a free beer or two till they realize how cool your new nightclub is. here's what I wrote about what he wrote...http://btrandolph.com/2009/09/all-your-oranges-in-one-basket/ tangy slice hit this topic a week or so ago. he went a little further and talked about mixing a little (gasp!) outbound marketing into the mix to drive awareness. optimization? for sure. but as frank pointed out in his post and jun notes here in the comments, sometimes you have to give people a free beer or two till they realize how cool your new nightclub is. here's what I wrote about what he wrote…http://btrandolph.com/2009/09/all-your-oranges-in-one-basket/

]]> By: btrandolph http://thelostjacket.com/marketing/search-is-social/comment-page-1#comment-2893 btrandolph Tue, 22 Sep 2009 23:16:53 +0000 http://thelostjacket.com/?p=3848#comment-2893 tangy slice hit this topic a week or so ago. he went a little further and talked about mixing a little (gasp!) outbound marketing into the mix to drive awareness. optimization? for sure. but as frank pointed out in his post and jun notes here in the comments, sometimes you have to give people a free beer or two till they realize how cool your new nightclub is. here's what I wrote about what he wrote...http://btrandolph.com/2009/09/all-your-oranges-in-one-basket/ tangy slice hit this topic a week or so ago. he went a little further and talked about mixing a little (gasp!) outbound marketing into the mix to drive awareness. optimization? for sure. but as frank pointed out in his post and jun notes here in the comments, sometimes you have to give people a free beer or two till they realize how cool your new nightclub is. here's what I wrote about what he wrote…http://btrandolph.com/2009/09/all-your-oranges-in-one-basket/

]]> By: btrandolph http://thelostjacket.com/marketing/search-is-social/comment-page-1#comment-2369 btrandolph Tue, 22 Sep 2009 22:16:53 +0000 http://thelostjacket.com/?p=3848#comment-2369 tangy slice hit this topic a week or so ago. he went a little further and talked about mixing a little (gasp!) outbound marketing into the mix to drive awareness. optimization? for sure. but as frank pointed out in his post and jun notes here in the comments, sometimes you have to give people a free beer or two till they realize how cool your new nightclub is. here's what I wrote about what he wrote...http://btrandolph.com/2009/09/all-your-oranges-in-one-basket/ tangy slice hit this topic a week or so ago. he went a little further and talked about mixing a little (gasp!) outbound marketing into the mix to drive awareness. optimization? for sure. but as frank pointed out in his post and jun notes here in the comments, sometimes you have to give people a free beer or two till they realize how cool your new nightclub is. here's what I wrote about what he wrote…http://btrandolph.com/2009/09/all-your-oranges-in-one-basket/

]]> By: btrandolph http://thelostjacket.com/marketing/search-is-social/comment-page-1#comment-2309 btrandolph Tue, 22 Sep 2009 19:16:53 +0000 http://thelostjacket.com/?p=3848#comment-2309 tangy slice hit this topic a week or so ago. he went a little further and talked about mixing a little (gasp!) outbound marketing into the mix to drive awareness. optimization? for sure. but as frank pointed out in his post and jun notes here in the comments, sometimes you have to give people a free beer or two till they realize how cool your new nightclub is. here's what I wrote about what he wrote...http://btrandolph.com/2009/09/all-your-oranges-in-one-basket/ tangy slice hit this topic a week or so ago. he went a little further and talked about mixing a little (gasp!) outbound marketing into the mix to drive awareness. optimization? for sure. but as frank pointed out in his post and jun notes here in the comments, sometimes you have to give people a free beer or two till they realize how cool your new nightclub is. here's what I wrote about what he wrote…http://btrandolph.com/2009/09/all-your-oranges-in-one-basket/

]]> By: maayanroman http://thelostjacket.com/marketing/search-is-social/comment-page-1#comment-2303 maayanroman Thu, 17 Sep 2009 00:53:52 +0000 http://thelostjacket.com/?p=3848#comment-2303 Your point that "Just knowing who to ask and how to do effective outreach" is half the battle is especially true for smaller businesses (if not more than half the battle). While it's easy enough to say that small biz should outsource SEO/SEM and SMM functions, it's hard for them to even know who to outsource it too. A friend of mine runs an online and catalog gourmet food company with his father and the two of them are the only employees who actually focus on marketing - among a million other things. My friend knows that SEO is important but doesn't know who to go to. It seems that in order to even know who's good you need to know something about SEO and be involved in the community. To make matters worse there are hundreds of people claiming to be experts, when all they really have is 40k twitter followers from mass following (the problem is exponentially worse when it comes to "social media experts")<br><br>How can small business owners like my friend know who to trust? Your point that “Just knowing who to ask and how to do effective outreach” is half the battle is especially true for smaller businesses (if not more than half the battle). While it's easy enough to say that small biz should outsource SEO/SEM and SMM functions, it's hard for them to even know who to outsource it too. A friend of mine runs an online and catalog gourmet food company with his father and the two of them are the only employees who actually focus on marketing – among a million other things. My friend knows that SEO is important but doesn't know who to go to. It seems that in order to even know who's good you need to know something about SEO and be involved in the community. To make matters worse there are hundreds of people claiming to be experts, when all they really have is 40k twitter followers from mass following (the problem is exponentially worse when it comes to “social media experts”)

How can small business owners like my friend know who to trust?

]]> By: Suzanne Vara http://thelostjacket.com/marketing/search-is-social/comment-page-1#comment-2301 Suzanne Vara Wed, 16 Sep 2009 07:36:13 +0000 http://thelostjacket.com/?p=3848#comment-2301 Stuart<br><br>Absolutely search and optimization go together. As you have pointed out you can have great content but if no-one is searching then no-one is seeing. I think that as more businesses, mainly small businesses, adopt social media the shift will be to paid to get started as they will want and need more immediate results that they would not be able to obtain with purely organic efforts. <br><br>Great post. Stuart

Absolutely search and optimization go together. As you have pointed out you can have great content but if no-one is searching then no-one is seeing. I think that as more businesses, mainly small businesses, adopt social media the shift will be to paid to get started as they will want and need more immediate results that they would not be able to obtain with purely organic efforts.

Great post.

]]> By: Grace Boyle http://thelostjacket.com/marketing/search-is-social/comment-page-1#comment-2300 Grace Boyle Tue, 15 Sep 2009 19:36:15 +0000 http://thelostjacket.com/?p=3848#comment-2300 The two undoubtedly are connected. Although Lijit doesn't increase your SEO, it is a "social search" for blogs and websites where you can index your entire site, your online social content (Twitter, Flickr, YouTube, etc.) and your blogroll that you link to directly all into your own custom search. Somewhat along the lines...as a content discovery tool that integrates individually as your blog is the 'center of your universe.' <br><br>Back to how you started, "We want to have our content be seen by a critical mass of people/customers in order to effectively communicate our message..." is really how all the content you're creating online can be found, together. This is interesting especially as I'm in the search biz and I like to see how it unfolds in many different layers. Great post! The two undoubtedly are connected. Although Lijit doesn't increase your SEO, it is a “social search” for blogs and websites where you can index your entire site, your online social content (Twitter, Flickr, YouTube, etc.) and your blogroll that you link to directly all into your own custom search. Somewhat along the lines…as a content discovery tool that integrates individually as your blog is the 'center of your universe.'

Back to how you started, “We want to have our content be seen by a critical mass of people/customers in order to effectively communicate our message…” is really how all the content you're creating online can be found, together. This is interesting especially as I'm in the search biz and I like to see how it unfolds in many different layers. Great post!

]]> By: laurenfernandez http://thelostjacket.com/marketing/search-is-social/comment-page-1#comment-2298 laurenfernandez Tue, 15 Sep 2009 17:24:56 +0000 http://thelostjacket.com/?p=3848#comment-2298 You should know me well enough by now to see that I meant it only in the best way possible. You should know me well enough by now to see that I meant it only in the best way possible.

]]> By: Stuart Foster http://thelostjacket.com/marketing/search-is-social/comment-page-1#comment-2297 Stuart Foster Tue, 15 Sep 2009 17:22:53 +0000 http://thelostjacket.com/?p=3848#comment-2297 Paying for exposure isn't evil. It's just smart (especially if you have the money to invest in it). Paying for exposure isn't evil. It's just smart (especially if you have the money to invest in it).

]]> By: Stuart Foster http://thelostjacket.com/marketing/search-is-social/comment-page-1#comment-2296 Stuart Foster Tue, 15 Sep 2009 17:22:01 +0000 http://thelostjacket.com/?p=3848#comment-2296 One could take that two separate ways. I'll go with big dealism. One could take that two separate ways. I'll go with big dealism.

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