Comments on: How Do You End a Social Media Campaign? (You Don't) http://thelostjacket.com/marketing/social-media-campaign Community, Creativity and Marketing Wed, 07 Dec 2011 00:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stuart Foster http://thelostjacket.com/marketing/social-media-campaign/comment-page-1#comment-3471 Stuart Foster Wed, 20 May 2009 03:22:13 +0000 http://thelostjacket.com/?p=1766#comment-3471 I think the real issue comes down to money. Will the money dry up before any success is had? That's the primary reason people run limited campaigns and opt for a shorter view. However, the real key comes down to this: You need to be in it for the long haul for your brand. You can improve, supplement and wind down programs...but once the water's on you can't stop it. I think the real issue comes down to money. Will the money dry up before any success is had? That's the primary reason people run limited campaigns and opt for a shorter view. However, the real key comes down to this: You need to be in it for the long haul for your brand. You can improve, supplement and wind down programs…but once the water's on you can't stop it.

]]> By: Aaron Shields http://thelostjacket.com/marketing/social-media-campaign/comment-page-1#comment-3470 Aaron Shields Wed, 20 May 2009 02:33:54 +0000 http://thelostjacket.com/?p=1766#comment-3470 Wanting to end a campaign I believe comes from treating social media as a tactic in a marketing toolbox instead of a dialogue and way of listening to the customer. Tactics are shortsighted and aren't s good way to drive long-term business growth; if companies would focus on the long run, the contet of social media changes and the idea of ending a campaign is rather silly. Wanting to end a campaign I believe comes from treating social media as a tactic in a marketing toolbox instead of a dialogue and way of listening to the customer. Tactics are shortsighted and aren't s good way to drive long-term business growth; if companies would focus on the long run, the contet of social media changes and the idea of ending a campaign is rather silly.

]]> By: Stuart Foster http://thelostjacket.com/marketing/social-media-campaign/comment-page-1#comment-2977 Stuart Foster Wed, 20 May 2009 00:22:13 +0000 http://thelostjacket.com/?p=1766#comment-2977 I think the real issue comes down to money. Will the money dry up before any success is had? That's the primary reason people run limited campaigns and opt for a shorter view. However, the real key comes down to this: You need to be in it for the long haul for your brand. You can improve, supplement and wind down programs...but once the water's on you can't stop it. I think the real issue comes down to money. Will the money dry up before any success is had? That's the primary reason people run limited campaigns and opt for a shorter view. However, the real key comes down to this: You need to be in it for the long haul for your brand. You can improve, supplement and wind down programs…but once the water's on you can't stop it.

]]> By: Aaron Shields http://thelostjacket.com/marketing/social-media-campaign/comment-page-1#comment-2976 Aaron Shields Tue, 19 May 2009 23:33:54 +0000 http://thelostjacket.com/?p=1766#comment-2976 Wanting to end a campaign I believe comes from treating social media as a tactic in a marketing toolbox instead of a dialogue and way of listening to the customer. Tactics are shortsighted and aren't s good way to drive long-term business growth; if companies would focus on the long run, the contet of social media changes and the idea of ending a campaign is rather silly. Wanting to end a campaign I believe comes from treating social media as a tactic in a marketing toolbox instead of a dialogue and way of listening to the customer. Tactics are shortsighted and aren't s good way to drive long-term business growth; if companies would focus on the long run, the contet of social media changes and the idea of ending a campaign is rather silly.

]]> By: Stuart Foster http://thelostjacket.com/marketing/social-media-campaign/comment-page-1#comment-2473 Stuart Foster Tue, 19 May 2009 23:22:13 +0000 http://thelostjacket.com/?p=1766#comment-2473 I think the real issue comes down to money. Will the money dry up before any success is had? That's the primary reason people run limited campaigns and opt for a shorter view. However, the real key comes down to this: You need to be in it for the long haul for your brand. You can improve, supplement and wind down programs...but once the water's on you can't stop it. I think the real issue comes down to money. Will the money dry up before any success is had? That's the primary reason people run limited campaigns and opt for a shorter view. However, the real key comes down to this: You need to be in it for the long haul for your brand. You can improve, supplement and wind down programs…but once the water's on you can't stop it.

]]> By: Aaron Shields http://thelostjacket.com/marketing/social-media-campaign/comment-page-1#comment-2472 Aaron Shields Tue, 19 May 2009 22:33:54 +0000 http://thelostjacket.com/?p=1766#comment-2472 Wanting to end a campaign I believe comes from treating social media as a tactic in a marketing toolbox instead of a dialogue and way of listening to the customer. Tactics are shortsighted and aren't s good way to drive long-term business growth; if companies would focus on the long run, the contet of social media changes and the idea of ending a campaign is rather silly. Wanting to end a campaign I believe comes from treating social media as a tactic in a marketing toolbox instead of a dialogue and way of listening to the customer. Tactics are shortsighted and aren't s good way to drive long-term business growth; if companies would focus on the long run, the contet of social media changes and the idea of ending a campaign is rather silly.

]]> By: Stuartfoster http://thelostjacket.com/marketing/social-media-campaign/comment-page-1#comment-1372 Stuartfoster Tue, 19 May 2009 20:22:13 +0000 http://thelostjacket.com/?p=1766#comment-1372 I think the real issue comes down to money. Will the money dry up before any success is had? That's the primary reason people run limited campaigns and opt for a shorter view. However, the real key comes down to this: You need to be in it for the long haul for your brand. You can improve, supplement and wind down programs...but once the water's on you can't stop it. I think the real issue comes down to money. Will the money dry up before any success is had? That's the primary reason people run limited campaigns and opt for a shorter view. However, the real key comes down to this: You need to be in it for the long haul for your brand. You can improve, supplement and wind down programs…but once the water's on you can't stop it.

]]> By: Aaron Shields http://thelostjacket.com/marketing/social-media-campaign/comment-page-1#comment-1371 Aaron Shields Tue, 19 May 2009 19:33:54 +0000 http://thelostjacket.com/?p=1766#comment-1371 Wanting to end a campaign I believe comes from treating social media as a tactic in a marketing toolbox instead of a dialogue and way of listening to the customer. Tactics are shortsighted and aren't s good way to drive long-term business growth; if companies would focus on the long run, the contet of social media changes and the idea of ending a campaign is rather silly. Wanting to end a campaign I believe comes from treating social media as a tactic in a marketing toolbox instead of a dialogue and way of listening to the customer. Tactics are shortsighted and aren't s good way to drive long-term business growth; if companies would focus on the long run, the contet of social media changes and the idea of ending a campaign is rather silly.

]]> By: Erica http://thelostjacket.com/marketing/social-media-campaign/comment-page-1#comment-1366 Erica Tue, 19 May 2009 00:22:07 +0000 http://thelostjacket.com/?p=1766#comment-1366 Nice post! Nice post!

]]> By: AdamPieniazek http://thelostjacket.com/marketing/social-media-campaign/comment-page-1#comment-1349 AdamPieniazek Fri, 15 May 2009 05:19:38 +0000 http://thelostjacket.com/?p=1766#comment-1349 Sure there's no set rules per-say Jeff, but I think Stuart's bigger point is that if you devote a lot of time and money to building a strong social media presence it's a bit foolish to then halt it when you hit a sales goal or gain a certain amount of fans or get bored with it. Just dropping your presence without telling people where they can find you next or without giving them fair warning is a bit rude and worse, severs all the connections you've worked so hard to gain. Migration is better for all parties than a pure stop.<br><br>Just because you want to start playing soccer doesn't mean you shouldn't forewarn your friends. If you don't help them migrate you'll be stuck with a ball and no one to play with! Sure there's no set rules per-say Jeff, but I think Stuart's bigger point is that if you devote a lot of time and money to building a strong social media presence it's a bit foolish to then halt it when you hit a sales goal or gain a certain amount of fans or get bored with it. Just dropping your presence without telling people where they can find you next or without giving them fair warning is a bit rude and worse, severs all the connections you've worked so hard to gain. Migration is better for all parties than a pure stop.

Just because you want to start playing soccer doesn't mean you shouldn't forewarn your friends. If you don't help them migrate you'll be stuck with a ball and no one to play with!

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