Comments on: Why People Hate Your Viral Marketing

By: Understanding Why People Share–The Key To Social Media Marketing Your Chicago Business « The Ocean Agency Blog

Tue, 17 May 2011 20:16:59 +0000

[...] more great discussions of “viral” campaigns check out these other posts from The Lost Jacket, and Big Spaceship. [...]

By: Caleb Gardner

Caleb Gardner — Wed, 17 Feb 2010 21:09:40 +0000

I love this.. In fact, I just wrote something similar: http://flrrsh.com/blog/2010/02/community-first-...

My problem with 'viral' or 'word of mouth' is that it's basically a cop-out. It's trying to get the benefits of the Web (info spreading quickly) without the hard work of building a community around your brand. That takes time. People just want something quick and easy that will make them money.

By: Stuart Foster

Stuart Foster — Thu, 28 Jan 2010 07:36:45 +0000

But then we don't have squirrels with rocket launchers? I couldn't live in that world Ben.

By: Stuart Foster

Stuart Foster — Thu, 28 Jan 2010 07:36:09 +0000

Amen.

By: Stuart Foster

Stuart Foster — Thu, 28 Jan 2010 07:35:59 +0000

Thanks!

By: Stuart Foster

Stuart Foster — Thu, 28 Jan 2010 07:35:53 +0000

Ari, it's more of an example then a case study. The things I was trying to illustrate were the bolded statements…not the validity/virality of the actual videos.

By: Stuart Foster

Stuart Foster — Thu, 28 Jan 2010 02:36:45 +0000

But then we don't have squirrels with rocket launchers? I couldn't live in that world Ben.

By: Stuart Foster

Stuart Foster — Thu, 28 Jan 2010 02:36:09 +0000

Amen.

By: Stuart Foster

Stuart Foster — Thu, 28 Jan 2010 02:35:59 +0000

Thanks!

By: Stuart Foster

Stuart Foster — Thu, 28 Jan 2010 02:35:53 +0000

Ari, it's more of an example then a case study. The things I was trying to illustrate were the bolded statements…not the validity/virality of the actual videos.