Comments on: 5 Ways to Monetize Mainstream Media http://thelostjacket.com/media/monetize-mainstream-media Community, Creativity and Marketing Wed, 07 Dec 2011 00:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: AdamPieniazek http://thelostjacket.com/media/monetize-mainstream-media/comment-page-1#comment-3447 AdamPieniazek Fri, 22 May 2009 02:14:11 +0000 http://thelostjacket.com/?p=1523#comment-3447 Point number two is crucial. I constantly hear journalists blasting bloggers for not being journalists. Duh! They are two different fields and should be staffed by different people. Sure, some journalists can be solid bloggers (and some bloggers can be solid journalists), but often it's best to have the experts at each devote their time to what they are good at.<br><br>Have you seen <a href="http://firstlook.blogs.nytimes.com/2009/05/08/sneak-peek-of-times-reader-20/" rel="nofollow">the New York Times reader</a>? It's a step in the right direction but is lacking on a lot of fronts. Personally I prefer their web-site to their reader but can see how the reader would appeal to print subscribers. <br><br>"You know, do journalism."<br><br>Yes, I've been beating that drum for a while now. I get sick and tired of hearing about how newspapers are crucial to our society because of their investigative journalism, but then when you pop to their home page or pick up their print edition you can blasted with celebrity rumors and other inane stories. I'm sure it moves eyeballs but it's not journalism. Point number two is crucial. I constantly hear journalists blasting bloggers for not being journalists. Duh! They are two different fields and should be staffed by different people. Sure, some journalists can be solid bloggers (and some bloggers can be solid journalists), but often it's best to have the experts at each devote their time to what they are good at.

Have you seen the New York Times reader? It's a step in the right direction but is lacking on a lot of fronts. Personally I prefer their web-site to their reader but can see how the reader would appeal to print subscribers.

“You know, do journalism.”

Yes, I've been beating that drum for a while now. I get sick and tired of hearing about how newspapers are crucial to our society because of their investigative journalism, but then when you pop to their home page or pick up their print edition you can blasted with celebrity rumors and other inane stories. I'm sure it moves eyeballs but it's not journalism.

]]> By: AdamPieniazek http://thelostjacket.com/media/monetize-mainstream-media/comment-page-1#comment-2845 AdamPieniazek Thu, 21 May 2009 23:14:11 +0000 http://thelostjacket.com/?p=1523#comment-2845 Point number two is crucial. I constantly hear journalists blasting bloggers for not being journalists. Duh! They are two different fields and should be staffed by different people. Sure, some journalists can be solid bloggers (and some bloggers can be solid journalists), but often it's best to have the experts at each devote their time to what they are good at.<br><br>Have you seen <a href="http://firstlook.blogs.nytimes.com/2009/05/08/sneak-peek-of-times-reader-20/" rel="nofollow">the New York Times reader</a>? It's a step in the right direction but is lacking on a lot of fronts. Personally I prefer their web-site to their reader but can see how the reader would appeal to print subscribers. <br><br>"You know, do journalism."<br><br>Yes, I've been beating that drum for a while now. I get sick and tired of hearing about how newspapers are crucial to our society because of their investigative journalism, but then when you pop to their home page or pick up their print edition you can blasted with celebrity rumors and other inane stories. I'm sure it moves eyeballs but it's not journalism. Point number two is crucial. I constantly hear journalists blasting bloggers for not being journalists. Duh! They are two different fields and should be staffed by different people. Sure, some journalists can be solid bloggers (and some bloggers can be solid journalists), but often it's best to have the experts at each devote their time to what they are good at.

Have you seen the New York Times reader? It's a step in the right direction but is lacking on a lot of fronts. Personally I prefer their web-site to their reader but can see how the reader would appeal to print subscribers.

“You know, do journalism.”

Yes, I've been beating that drum for a while now. I get sick and tired of hearing about how newspapers are crucial to our society because of their investigative journalism, but then when you pop to their home page or pick up their print edition you can blasted with celebrity rumors and other inane stories. I'm sure it moves eyeballs but it's not journalism.

]]> By: AdamPieniazek http://thelostjacket.com/media/monetize-mainstream-media/comment-page-1#comment-2658 AdamPieniazek Thu, 21 May 2009 22:14:11 +0000 http://thelostjacket.com/?p=1523#comment-2658 Point number two is crucial. I constantly hear journalists blasting bloggers for not being journalists. Duh! They are two different fields and should be staffed by different people. Sure, some journalists can be solid bloggers (and some bloggers can be solid journalists), but often it's best to have the experts at each devote their time to what they are good at.<br><br>Have you seen <a href="http://firstlook.blogs.nytimes.com/2009/05/08/sneak-peek-of-times-reader-20/" rel="nofollow">the New York Times reader</a>? It's a step in the right direction but is lacking on a lot of fronts. Personally I prefer their web-site to their reader but can see how the reader would appeal to print subscribers. <br><br>"You know, do journalism."<br><br>Yes, I've been beating that drum for a while now. I get sick and tired of hearing about how newspapers are crucial to our society because of their investigative journalism, but then when you pop to their home page or pick up their print edition you can blasted with celebrity rumors and other inane stories. I'm sure it moves eyeballs but it's not journalism. Point number two is crucial. I constantly hear journalists blasting bloggers for not being journalists. Duh! They are two different fields and should be staffed by different people. Sure, some journalists can be solid bloggers (and some bloggers can be solid journalists), but often it's best to have the experts at each devote their time to what they are good at.

Have you seen the New York Times reader? It's a step in the right direction but is lacking on a lot of fronts. Personally I prefer their web-site to their reader but can see how the reader would appeal to print subscribers.

“You know, do journalism.”

Yes, I've been beating that drum for a while now. I get sick and tired of hearing about how newspapers are crucial to our society because of their investigative journalism, but then when you pop to their home page or pick up their print edition you can blasted with celebrity rumors and other inane stories. I'm sure it moves eyeballs but it's not journalism.

]]> By: AdamPieniazek http://thelostjacket.com/media/monetize-mainstream-media/comment-page-1#comment-1385 AdamPieniazek Thu, 21 May 2009 19:14:11 +0000 http://thelostjacket.com/?p=1523#comment-1385 Point number two is crucial. I constantly hear journalists blasting bloggers for not being journalists. Duh! They are two different fields and should be staffed by different people. Sure, some journalists can be solid bloggers (and some bloggers can be solid journalists), but often it's best to have the experts at each devote their time to what they are good at.<br><br>Have you seen <a href="http://firstlook.blogs.nytimes.com/2009/05/08/sneak-peek-of-times-reader-20/" rel="nofollow">the New York Times reader</a>? It's a step in the right direction but is lacking on a lot of fronts. Personally I prefer their web-site to their reader but can see how the reader would appeal to print subscribers. <br><br>"You know, do journalism."<br><br>Yes, I've been beating that drum for a while now. I get sick and tired of hearing about how newspapers are crucial to our society because of their investigative journalism, but then when you pop to their home page or pick up their print edition you can blasted with celebrity rumors and other inane stories. I'm sure it moves eyeballs but it's not journalism. Point number two is crucial. I constantly hear journalists blasting bloggers for not being journalists. Duh! They are two different fields and should be staffed by different people. Sure, some journalists can be solid bloggers (and some bloggers can be solid journalists), but often it's best to have the experts at each devote their time to what they are good at.

Have you seen the New York Times reader? It's a step in the right direction but is lacking on a lot of fronts. Personally I prefer their web-site to their reader but can see how the reader would appeal to print subscribers.

“You know, do journalism.”

Yes, I've been beating that drum for a while now. I get sick and tired of hearing about how newspapers are crucial to our society because of their investigative journalism, but then when you pop to their home page or pick up their print edition you can blasted with celebrity rumors and other inane stories. I'm sure it moves eyeballs but it's not journalism.

]]> By: Stuartfoster http://thelostjacket.com/media/monetize-mainstream-media/comment-page-1#comment-1246 Stuartfoster Sat, 25 Apr 2009 11:49:11 +0000 http://thelostjacket.com/?p=1523#comment-1246 20 years to go is a short period of time (granted not for me as it is the majority of my life) but extremely short when it comes to how long newspapers have been around. The point Amy and I were trying to make was that they are floundering some opportunities that could potentially increase their longevity. 20 years to go is a short period of time (granted not for me as it is the majority of my life) but extremely short when it comes to how long newspapers have been around. The point Amy and I were trying to make was that they are floundering some opportunities that could potentially increase their longevity.

]]> By: Ari Herzog http://thelostjacket.com/media/monetize-mainstream-media/comment-page-1#comment-1241 Ari Herzog Sat, 25 Apr 2009 01:57:55 +0000 http://thelostjacket.com/?p=1523#comment-1241 Sorry, I'll oppose you on the "print is dead" bandwagon. I don't buy that mantra; there's a good 20 years to go. But, hey, to open your mind a bit with a slanted perspective on the issue, take a look at <a href="http://technosailor.com/2009/04/24/the-death-of-newspapers-or-not/" rel="nofollow">http://technosailor.com/2009/04/24/the-death-of...</a> Sorry, I'll oppose you on the “print is dead” bandwagon. I don't buy that mantra; there's a good 20 years to go. But, hey, to open your mind a bit with a slanted perspective on the issue, take a look at http://technosailor.com/2009/04/24/the-death-of…

]]> By: Stuartfoster http://thelostjacket.com/media/monetize-mainstream-media/comment-page-1#comment-1238 Stuartfoster Fri, 24 Apr 2009 19:30:29 +0000 http://thelostjacket.com/?p=1523#comment-1238 I am actually the opposite Bobbie believe it or not. I can't stand reading print in a newspaper (I much prefer a magazine...and if all possible off a laptop). I have no idea why and if pressed would give you some lame reason about newspapers being bulky and unwieldy.<br><br>I want to support journalists at all costs. They provide an invaluable service and one that doesn't pay nearly well enough. The fact that their model is inching closer and closer to irrelevance is sad and disheartening. I hope some solution is found sooner rather then later...NPR model? I am actually the opposite Bobbie believe it or not. I can't stand reading print in a newspaper (I much prefer a magazine…and if all possible off a laptop). I have no idea why and if pressed would give you some lame reason about newspapers being bulky and unwieldy.

I want to support journalists at all costs. They provide an invaluable service and one that doesn't pay nearly well enough. The fact that their model is inching closer and closer to irrelevance is sad and disheartening. I hope some solution is found sooner rather then later…NPR model?

]]> By: Stuartfoster http://thelostjacket.com/media/monetize-mainstream-media/comment-page-1#comment-1237 Stuartfoster Fri, 24 Apr 2009 19:24:08 +0000 http://thelostjacket.com/?p=1523#comment-1237 Bluntness is saluted here Greg :). Definitely, I think Amy and I are just trying to recommend ways to fend off the inevitable. I don't think news as we know it today is going to be around for much longer... <br><br>This sucks in my mind, but it no longer is a business that will ever be profitable thanks to high over head costs, low readership and the dumbing down of content. Bluntness is saluted here Greg :) . Definitely, I think Amy and I are just trying to recommend ways to fend off the inevitable. I don't think news as we know it today is going to be around for much longer…

This sucks in my mind, but it no longer is a business that will ever be profitable thanks to high over head costs, low readership and the dumbing down of content.

]]> By: Bobbie Carlton http://thelostjacket.com/media/monetize-mainstream-media/comment-page-1#comment-1236 Bobbie Carlton Fri, 24 Apr 2009 19:12:01 +0000 http://thelostjacket.com/?p=1523#comment-1236 I too don't have the answer for newspapers (or the Mai Tai and my own island.) Just some related observations from one of those who falls into the non-digital native camp. This morning the Globe's Alex Beam wrote (and I read about it in the print edition, so sue me) about the challenges of reading material online -- and interviewed several experts on the differences between reading print and on a screen. (<a href="http://tinyurl.com/devk5w" rel="nofollow">http://tinyurl.com/devk5w</a>)<br><br>I get the Globe in paper form because I enjoy reading it that way -- however I get a majority of my news and information online. When I get the paper Globe I am helping to support journalists and the people who make the news possible -- monetizing it. I don't click through many online ads -- not helpful in the whole revenue generation model. I too don't have the answer for newspapers (or the Mai Tai and my own island.) Just some related observations from one of those who falls into the non-digital native camp. This morning the Globe's Alex Beam wrote (and I read about it in the print edition, so sue me) about the challenges of reading material online — and interviewed several experts on the differences between reading print and on a screen. (http://tinyurl.com/devk5w)

I get the Globe in paper form because I enjoy reading it that way — however I get a majority of my news and information online. When I get the paper Globe I am helping to support journalists and the people who make the news possible — monetizing it. I don't click through many online ads — not helpful in the whole revenue generation model.

]]> By: Greg Brown http://thelostjacket.com/media/monetize-mainstream-media/comment-page-1#comment-1235 Greg Brown Fri, 24 Apr 2009 15:58:21 +0000 http://thelostjacket.com/?p=1523#comment-1235 "News" is a loss leader. Always was, sorry to say. Doesn't mean we don't need it as a democracy (far from my point), just that, from the owner POV, newsrooms create the stuff between the ads, keeps the Post Office from charging more money for mail delivery, allow 1st Amendment arguments for newsboxes on street corners, and so on. This was clear to ... Read Moreme from the first day on my first job in this business.<br><br>So, it's a clear business model. Keep newsroom costs low, ad rates high. If ad rates fall below newsroom costs, you're done. If you lose your monopoly on news distribution, doubly so. Both things have happened, and no amount of suburban growth distribution or tricky Web ploys can overcome it. I know a lot of people want this not to be true and will criticize me for putting quite so bluntly, but there it is. “News” is a loss leader. Always was, sorry to say. Doesn't mean we don't need it as a democracy (far from my point), just that, from the owner POV, newsrooms create the stuff between the ads, keeps the Post Office from charging more money for mail delivery, allow 1st Amendment arguments for newsboxes on street corners, and so on. This was clear to … Read Moreme from the first day on my first job in this business.

So, it's a clear business model. Keep newsroom costs low, ad rates high. If ad rates fall below newsroom costs, you're done. If you lose your monopoly on news distribution, doubly so. Both things have happened, and no amount of suburban growth distribution or tricky Web ploys can overcome it. I know a lot of people want this not to be true and will criticize me for putting quite so bluntly, but there it is.

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