Comments on: Creatives: The New Necessity for Public Relations? http://thelostjacket.com/public-relations/evolution-creative Community, Creativity and Marketing Wed, 07 Dec 2011 00:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: DennisCovet http://thelostjacket.com/public-relations/evolution-creative/comment-page-1#comment-3434 DennisCovet Mon, 11 Jan 2010 18:13:05 +0000 http://thelostjacket.com/?p=4931#comment-3434 I believe that good PR has a lot to do with big ideas. People want to be inspired, provoked and that's a major breakthrough if you succeed.<br><a rel="nofollow">Jon Stromberg</a> I believe that good PR has a lot to do with big ideas. People want to be inspired, provoked and that's a major breakthrough if you succeed.
Jon Stromberg

]]> By: DennisCovet http://thelostjacket.com/public-relations/evolution-creative/comment-page-1#comment-3234 DennisCovet Mon, 11 Jan 2010 13:13:05 +0000 http://thelostjacket.com/?p=4931#comment-3234 I believe that good PR has a lot to do with big ideas. People want to be inspired, provoked and that's a major breakthrough if you succeed.<br />Jon Stromberg I believe that good PR has a lot to do with big ideas. People want to be inspired, provoked and that's a major breakthrough if you succeed.
Jon Stromberg

]]> By: David Spinks http://thelostjacket.com/public-relations/evolution-creative/comment-page-1#comment-3079 David Spinks Tue, 01 Dec 2009 23:13:31 +0000 http://thelostjacket.com/?p=4931#comment-3079 If a publication gets thousands of pitches every day, you sure as hell better be creative if you're going to stand out. Key I think is greater integration of PR "silos" with other, creative, areas of your business.<br><br>David<br>Community Manager, <a href="http://Scribnia.com" rel="nofollow">Scribnia.com</a><br>@DavidSpinks If a publication gets thousands of pitches every day, you sure as hell better be creative if you're going to stand out. Key I think is greater integration of PR “silos” with other, creative, areas of your business.

David
Community Manager, Scribnia.com
@DavidSpinks

]]> By: Promotional Products http://thelostjacket.com/public-relations/evolution-creative/comment-page-1#comment-3069 Promotional Products Fri, 27 Nov 2009 06:51:34 +0000 http://thelostjacket.com/?p=4931#comment-3069 Very thought provoking article. I agree that creativity is essential to effective PR, but you also must have clear and important content at the same time, just be able yo present it in a creative manner. I also like what Lauren says in her comment, that the landscape has changed, therefore, the pitches must change to accommodate the landscape. Very thought provoking article. I agree that creativity is essential to effective PR, but you also must have clear and important content at the same time, just be able yo present it in a creative manner. I also like what Lauren says in her comment, that the landscape has changed, therefore, the pitches must change to accommodate the landscape.

]]> By: bournesocial http://thelostjacket.com/public-relations/evolution-creative/comment-page-1#comment-3068 bournesocial Wed, 25 Nov 2009 15:28:47 +0000 http://thelostjacket.com/?p=4931#comment-3068 Let's not forget that the founder of Public Relations, Edward Bernays, started off getting Suffragettes to smoke cigarettes while marching for women's rights, therefore promoting tobacco use by women and making it mainstream. PR has always been about making news for clients, and telling stories. Because social media is all about dialogue, and about narrative, PR practitioners "get it" maybe better than creatives who think in terms of 60-second TV spots and campaigns (that inherently are one-offs and not about building relationships). Because the idea of a brand is no longer in the hands of the companies behind the brands, PR people can bridge the gap between producer and consumer. The best PR folks, like Bernays before them, made the news, and made it viral because everyone wanted to talk about it. The more things change, the more.... you get it. Let's not forget that the founder of Public Relations, Edward Bernays, started off getting Suffragettes to smoke cigarettes while marching for women's rights, therefore promoting tobacco use by women and making it mainstream. PR has always been about making news for clients, and telling stories. Because social media is all about dialogue, and about narrative, PR practitioners “get it” maybe better than creatives who think in terms of 60-second TV spots and campaigns (that inherently are one-offs and not about building relationships). Because the idea of a brand is no longer in the hands of the companies behind the brands, PR people can bridge the gap between producer and consumer. The best PR folks, like Bernays before them, made the news, and made it viral because everyone wanted to talk about it. The more things change, the more…. you get it.

]]> By: claireatwaves http://thelostjacket.com/public-relations/evolution-creative/comment-page-1#comment-3060 claireatwaves Fri, 20 Nov 2009 09:29:37 +0000 http://thelostjacket.com/?p=4931#comment-3060 There are as many ways to 'do' PR as there are people, but I do have to question some of the statements here:<br>- Public relations is at its core an eyeballs business. Get more eyeballs, get more leads, get more business <<sometimes, but not always<br>- Bloggers for the most part don't have an obligation to write about you << neither does the print media; same principles apply: tailored, relevant information in the way the recipient would like to have it<br>- Creativity isn't something that naturally fits into the PR world <<I'm sorry, but this is SO not true; even financial PR firms, which are bound by strict legislation, know the value of creative photography <br>-You can certainly buy coverage through advertising and press pushes <<perhaps you can influence in these cash strapped times, but if you 'buy' it has to be clearly marked as advertorial. Frankly it's a bad strategy to try and buy coverage - I know as many journalists who will deliberately spike or subvert a story if you attempt to interfere with editorial indepenence as will accept the interference. There's no substitute for a cracking story, well told.<br><br>I think the ultimate sentiment of this - more creativity and a great story - is bang ion the mark, but hope you won't mind me standing up for my profession. There are as many ways to 'do' PR as there are people, but I do have to question some of the statements here:
- Public relations is at its core an eyeballs business. Get more eyeballs, get more leads, get more business <<sometimes, but not always
- Bloggers for the most part don't have an obligation to write about you << neither does the print media; same principles apply: tailored, relevant information in the way the recipient would like to have it
- Creativity isn't something that naturally fits into the PR world <<I'm sorry, but this is SO not true; even financial PR firms, which are bound by strict legislation, know the value of creative photography
-You can certainly buy coverage through advertising and press pushes <<perhaps you can influence in these cash strapped times, but if you 'buy' it has to be clearly marked as advertorial. Frankly it's a bad strategy to try and buy coverage – I know as many journalists who will deliberately spike or subvert a story if you attempt to interfere with editorial indepenence as will accept the interference. There's no substitute for a cracking story, well told.

I think the ultimate sentiment of this – more creativity and a great story – is bang ion the mark, but hope you won't mind me standing up for my profession.

]]> By: Stuart Foster http://thelostjacket.com/public-relations/evolution-creative/comment-page-1#comment-3059 Stuart Foster Thu, 19 Nov 2009 17:42:00 +0000 http://thelostjacket.com/?p=4931#comment-3059 I've written 1 press release in my entire career. Yet I still consider myself a dedicated member of the PR/Social Department. (Kind of the genesis of this post.) I've written 1 press release in my entire career. Yet I still consider myself a dedicated member of the PR/Social Department. (Kind of the genesis of this post.)

]]> By: ayselvandeventer http://thelostjacket.com/public-relations/evolution-creative/comment-page-1#comment-3057 ayselvandeventer Thu, 19 Nov 2009 16:32:48 +0000 http://thelostjacket.com/?p=4931#comment-3057 You are right. Who wants to keep seeing the same old press release style that we are taught in school or by our PR mentors? Reporters and bloggers have seen this a million times. They want a story, something unusual... not the same old approach. Creativity does take time, and PR professionals will need to put in some more effort than the rigid box they put themselves in over and over. It's difficult to jump into something new and foreign, but I think once they taste and see the response might just amaze them. It is much easier to stamp out a quick and routine press release.... Are we willing to not send out 10 standard releases, but instead convert that same time into one mind blowing and creative approach? I guess the only answer is to test and see! You are right. Who wants to keep seeing the same old press release style that we are taught in school or by our PR mentors? Reporters and bloggers have seen this a million times. They want a story, something unusual… not the same old approach. Creativity does take time, and PR professionals will need to put in some more effort than the rigid box they put themselves in over and over. It's difficult to jump into something new and foreign, but I think once they taste and see the response might just amaze them. It is much easier to stamp out a quick and routine press release…. Are we willing to not send out 10 standard releases, but instead convert that same time into one mind blowing and creative approach? I guess the only answer is to test and see!

]]> By: uberVU - social comments http://thelostjacket.com/public-relations/evolution-creative/comment-page-1#comment-3056 uberVU - social comments Thu, 19 Nov 2009 13:55:26 +0000 http://thelostjacket.com/?p=4931#comment-3056 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by AllThingsM: Creatives: The New Necessity for Public Relations? http://bit.ly/2BoDtJ... Social comments and analytics for this post…

This post was mentioned on Twitter by AllThingsM: Creatives: The New Necessity for Public Relations? http://bit.ly/2BoDtJ...

]]> By: Tweets that mention Creatives: The New Necessity for Public Relations? -- Topsy.com http://thelostjacket.com/public-relations/evolution-creative/comment-page-1#comment-3055 Tweets that mention Creatives: The New Necessity for Public Relations? -- Topsy.com Thu, 19 Nov 2009 13:07:26 +0000 http://thelostjacket.com/?p=4931#comment-3055 [...] This post was mentioned on Twitter by Lauren Fernandez. Lauren Fernandez said: PR Pros: If you aren't using creative, you're going to fall to the wayside. From @stuartfoster: http://bit.ly/3izNuE [...] [...] This post was mentioned on Twitter by Lauren Fernandez. Lauren Fernandez said: PR Pros: If you aren't using creative, you're going to fall to the wayside. From @stuartfoster: http://bit.ly/3izNuE [...]

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