Comments on: A Glass Cage of Emotion http://thelostjacket.com/public-relations/glass-cage-emotion Community, Creativity and Marketing Wed, 07 Dec 2011 00:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Logon suunnittelu http://thelostjacket.com/public-relations/glass-cage-emotion/comment-page-1#comment-3791 Logon suunnittelu Fri, 26 Mar 2010 21:42:12 +0000 http://thelostjacket.com/?p=4736#comment-3791 Today blogs are very important tool in business. Thats true wat you said about the balance between informative, thoughtful and emotional Today blogs are very important tool in business. Thats true wat you said about the balance between informative, thoughtful and emotional

]]> By: Logon suunnittelu http://thelostjacket.com/public-relations/glass-cage-emotion/comment-page-1#comment-3718 Logon suunnittelu Fri, 26 Mar 2010 16:42:12 +0000 http://thelostjacket.com/?p=4736#comment-3718 Today blogs are very important tool in business. Thats true wat you said about the balance between informative, thoughtful and emotional Today blogs are very important tool in business. Thats true wat you said about the balance between informative, thoughtful and emotional

]]> By: Mullen Bloggers Recap: week of November 9 | mullen.com http://thelostjacket.com/public-relations/glass-cage-emotion/comment-page-1#comment-3036 Mullen Bloggers Recap: week of November 9 | mullen.com Fri, 13 Nov 2009 13:07:23 +0000 http://thelostjacket.com/?p=4736#comment-3036 [...] The Lost Jacket, Stuart Foster gave his opinion on exactly what a blog should be, whether for a company or an individual and posed some of his own predictions about ad [...] [...] The Lost Jacket, Stuart Foster gave his opinion on exactly what a blog should be, whether for a company or an individual and posed some of his own predictions about ad [...]

]]> By: Ricardo Bueno http://thelostjacket.com/public-relations/glass-cage-emotion/comment-page-1#comment-3542 Ricardo Bueno Wed, 11 Nov 2009 15:58:25 +0000 http://thelostjacket.com/?p=4736#comment-3542 I think that too many companies jump to use social media (in this case blogs in particular) as nothing more than press release stations. A mistake (in my humble opinion). If you're blog is going to serve as nothing more than a press release, then you may as well not have one at all! It just doesn't work. It's a turn off to me and well, it's a turn off to the consumer. <br><br>The best ones are the ones that manage to strike some sort of conversational balance with their readers, prospective customers and yet stick to a plan and call to action. Question is, how do you achieve that balance and get there... I think that too many companies jump to use social media (in this case blogs in particular) as nothing more than press release stations. A mistake (in my humble opinion). If you're blog is going to serve as nothing more than a press release, then you may as well not have one at all! It just doesn't work. It's a turn off to me and well, it's a turn off to the consumer.

The best ones are the ones that manage to strike some sort of conversational balance with their readers, prospective customers and yet stick to a plan and call to action. Question is, how do you achieve that balance and get there…

]]> By: Ricardo Bueno http://thelostjacket.com/public-relations/glass-cage-emotion/comment-page-1#comment-3027 Ricardo Bueno Wed, 11 Nov 2009 10:58:25 +0000 http://thelostjacket.com/?p=4736#comment-3027 I think that too many companies jump to use social media (in this case blogs in particular) as nothing more than press release stations. A mistake (in my humble opinion). If you're blog is going to serve as nothing more than a press release, then you may as well not have one at all! It just doesn't work. It's a turn off to me and well, it's a turn off to the consumer. <br><br>The best ones are the ones that manage to strike some sort of conversational balance with their readers, prospective customers and yet stick to a plan and call to action. Question is, how do you achieve that balance and get there... I think that too many companies jump to use social media (in this case blogs in particular) as nothing more than press release stations. A mistake (in my humble opinion). If you're blog is going to serve as nothing more than a press release, then you may as well not have one at all! It just doesn't work. It's a turn off to me and well, it's a turn off to the consumer.

The best ones are the ones that manage to strike some sort of conversational balance with their readers, prospective customers and yet stick to a plan and call to action. Question is, how do you achieve that balance and get there…

]]> By: PlanetWebfoot http://thelostjacket.com/public-relations/glass-cage-emotion/comment-page-1#comment-3025 PlanetWebfoot Tue, 10 Nov 2009 16:54:01 +0000 http://thelostjacket.com/?p=4736#comment-3025 Excellent article Stuart! As one who is just getting ready to be the thoughtful(and/or disruptive if it's a Monday) voice of the company blog this is some great information. Thanks for the post! Excellent article Stuart! As one who is just getting ready to be the thoughtful(and/or disruptive if it's a Monday) voice of the company blog this is some great information. Thanks for the post!

]]> By: SteveSeager http://thelostjacket.com/public-relations/glass-cage-emotion/comment-page-1#comment-3024 SteveSeager Tue, 10 Nov 2009 15:48:08 +0000 http://thelostjacket.com/?p=4736#comment-3024 Interesting and timely for me Stuart. Just landed a client today with the pitch to allow the company to step outside their usual mode of communication, add a little humour, be daring, and explore just how far they can go to (responsibly) engage with their customers, while contributing to their authority in their industry. It doesn't happen often as you say, Norcross, but as SMM gains momentum I'm sure we will see more. I have faith :) Interesting and timely for me Stuart. Just landed a client today with the pitch to allow the company to step outside their usual mode of communication, add a little humour, be daring, and explore just how far they can go to (responsibly) engage with their customers, while contributing to their authority in their industry. It doesn't happen often as you say, Norcross, but as SMM gains momentum I'm sure we will see more. I have faith :)

]]> By: Stuart Foster http://thelostjacket.com/public-relations/glass-cage-emotion/comment-page-1#comment-3023 Stuart Foster Mon, 09 Nov 2009 12:36:54 +0000 http://thelostjacket.com/?p=4736#comment-3023 I think it depends entirely on your audience. If your audience loves toilet paper? Presumably they will be passionate about it (or at least pretend to be).<br><br>I'm not saying that you should up and destroy your corporate communications department. I am saying that I'd like to see a wider range of voices there though. I think it depends entirely on your audience. If your audience loves toilet paper? Presumably they will be passionate about it (or at least pretend to be).

I'm not saying that you should up and destroy your corporate communications department. I am saying that I'd like to see a wider range of voices there though.

]]> By: Norcross http://thelostjacket.com/public-relations/glass-cage-emotion/comment-page-1#comment-3022 Norcross Mon, 09 Nov 2009 12:22:17 +0000 http://thelostjacket.com/?p=4736#comment-3022 Food for thought, but I wonder how many large corporations are even capable of this. After all, many of them have shown that any emotion they did have disappeared a LONG time ago, and was replaced with focus groups and corporate counsel. In addition, I've seen at times a company try to attach these things (emotion and thoughtfulness) to products that don't merit it. I mean, it's toilet paper, not an old friend. What's the filter for these things? Food for thought, but I wonder how many large corporations are even capable of this. After all, many of them have shown that any emotion they did have disappeared a LONG time ago, and was replaced with focus groups and corporate counsel. In addition, I've seen at times a company try to attach these things (emotion and thoughtfulness) to products that don't merit it. I mean, it's toilet paper, not an old friend. What's the filter for these things?

]]> By: Tweets that mention A Glass Cage of Emotion -- Topsy.com http://thelostjacket.com/public-relations/glass-cage-emotion/comment-page-1#comment-3021 Tweets that mention A Glass Cage of Emotion -- Topsy.com Mon, 09 Nov 2009 12:17:37 +0000 http://thelostjacket.com/?p=4736#comment-3021 [...] This post was mentioned on Twitter by AllThingsM. AllThingsM said: A Glass Cage of Emotion http://bit.ly/1MLp7P [...] [...] This post was mentioned on Twitter by AllThingsM. AllThingsM said: A Glass Cage of Emotion http://bit.ly/1MLp7P [...]

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