Comments on: 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead http://thelostjacket.com/public-relations/no-one-reads-corporate-blog Community, Creativity and Marketing Wed, 07 Dec 2011 00:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tweets that mention 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead -- Topsy.com http://thelostjacket.com/public-relations/no-one-reads-corporate-blog/comment-page-1#comment-3192 Tweets that mention 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead -- Topsy.com Mon, 04 Jan 2010 19:29:08 +0000 http://thelostjacket.com/?p=5203#comment-3192 [...] This post was mentioned on Twitter by Nicole VanScoten and Ben Z Samples, Stuart Foster. Stuart Foster said: [Rated 97%] 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead http://tynt.com/3QFW [...] [...] This post was mentioned on Twitter by Nicole VanScoten and Ben Z Samples, Stuart Foster. Stuart Foster said: [Rated 97%] 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead http://tynt.com/3QFW [...]

]]> By: ldii http://thelostjacket.com/public-relations/no-one-reads-corporate-blog/comment-page-1#comment-3428 ldii Sat, 19 Dec 2009 00:58:11 +0000 http://thelostjacket.com/?p=5203#comment-3428 Great insightful suggestion. Never stop to express our thought. Great insightful suggestion. Never stop to express our thought.

]]> By: ldii http://thelostjacket.com/public-relations/no-one-reads-corporate-blog/comment-page-1#comment-3128 ldii Fri, 18 Dec 2009 19:58:11 +0000 http://thelostjacket.com/?p=5203#comment-3128 Great insightful suggestion. Never stop to express our thought. Great insightful suggestion. Never stop to express our thought.

]]> By: Stuart Foster http://thelostjacket.com/public-relations/no-one-reads-corporate-blog/comment-page-1#comment-3109 Stuart Foster Wed, 09 Dec 2009 17:58:46 +0000 http://thelostjacket.com/?p=5203#comment-3109 It scares me how true that is. It scares me how true that is.

]]> By: alexisnkarlin http://thelostjacket.com/public-relations/no-one-reads-corporate-blog/comment-page-1#comment-3108 alexisnkarlin Wed, 09 Dec 2009 17:17:08 +0000 http://thelostjacket.com/?p=5203#comment-3108 Number 7 should have been the first one. Lot's of companies have a really hard time getting over that hurdle. It is just a blog, a speaking platform for you and your company. Great post. Number 7 should have been the first one. Lot's of companies have a really hard time getting over that hurdle. It is just a blog, a speaking platform for you and your company. Great post.

]]> By: Stuart Foster http://thelostjacket.com/public-relations/no-one-reads-corporate-blog/comment-page-1#comment-3107 Stuart Foster Wed, 09 Dec 2009 14:22:23 +0000 http://thelostjacket.com/?p=5203#comment-3107 Agreed. The key though is rewarding employees for their participation and enabling them to tie it directly to their work.<br><br>That's why I like to advocate using the company blog as a staging ground for ideas...especially ideas that can help lead to a more effective pitch. Agreed. The key though is rewarding employees for their participation and enabling them to tie it directly to their work.

That's why I like to advocate using the company blog as a staging ground for ideas…especially ideas that can help lead to a more effective pitch.

]]> By: ryanstephens http://thelostjacket.com/public-relations/no-one-reads-corporate-blog/comment-page-1#comment-3106 ryanstephens Wed, 09 Dec 2009 14:07:25 +0000 http://thelostjacket.com/?p=5203#comment-3106 Good stuff here Stuart. I think for many it's tough to get employees to buy-in and participate because in their minds it's additional work and they're not getting paid any more money for their efforts. I don't know how viable it would be, but perhaps little incentives for the person that brought in the most traffic or whose post obtained the most comments could be one way to increase participation. Good stuff here Stuart. I think for many it's tough to get employees to buy-in and participate because in their minds it's additional work and they're not getting paid any more money for their efforts. I don't know how viable it would be, but perhaps little incentives for the person that brought in the most traffic or whose post obtained the most comments could be one way to increase participation.

]]> By: Stuart Foster http://thelostjacket.com/public-relations/no-one-reads-corporate-blog/comment-page-1#comment-3105 Stuart Foster Wed, 09 Dec 2009 14:04:24 +0000 http://thelostjacket.com/?p=5203#comment-3105 I like that a lot Tom. Mixing it up provides new opportunities to capture new types of customers. <br><br>For instance, while one may adore podcasts? Another may adore videos. Just makes good sense.<br><br>Happy to make this #8. I like that a lot Tom. Mixing it up provides new opportunities to capture new types of customers.

For instance, while one may adore podcasts? Another may adore videos. Just makes good sense.

Happy to make this #8.

]]> By: Tweets that mention 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead -- Topsy.com http://thelostjacket.com/public-relations/no-one-reads-corporate-blog/comment-page-1#comment-3104 Tweets that mention 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead -- Topsy.com Wed, 09 Dec 2009 12:19:57 +0000 http://thelostjacket.com/?p=5203#comment-3104 [...] This post was mentioned on Twitter by Tom Martin, Sophie Zollmann, Stuart Foster, topsy_top20k, topsy_top20k_en and others. topsy_top20k_en said: 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead http://bit.ly/5D9ZVm [...] [...] This post was mentioned on Twitter by Tom Martin, Sophie Zollmann, Stuart Foster, topsy_top20k, topsy_top20k_en and others. topsy_top20k_en said: 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead http://bit.ly/5D9ZVm [...]

]]> By: Tom Martin http://thelostjacket.com/public-relations/no-one-reads-corporate-blog/comment-page-1#comment-3103 Tom Martin Wed, 09 Dec 2009 12:18:16 +0000 http://thelostjacket.com/?p=5203#comment-3103 Nice post Stuart. I'd add -- mix it up a bit. Toss in an audio post or maybe a video. Do interviews with interesting people, clients and hell, maybe even competitors... with tools like BlogTalkRadio, you could stream a debate on an important issue and then archive the recorded call on your blog. It's all about giving a bit first and then hoping that investment turns into business, loyalty or whatever your blogging goal is I think. Nice post Stuart. I'd add — mix it up a bit. Toss in an audio post or maybe a video. Do interviews with interesting people, clients and hell, maybe even competitors… with tools like BlogTalkRadio, you could stream a debate on an important issue and then archive the recorded call on your blog. It's all about giving a bit first and then hoping that investment turns into business, loyalty or whatever your blogging goal is I think.

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