Comments on: Rotnem Philosophy

By: advertisables

advertisables — Wed, 11 Nov 2009 00:55:49 +0000

The entire "rotnem" thing is just insulting. There is nothing wrong with an old dog learning new tricks. Go back to school. Get a mentor. Learn. I would have had more respect for the executives if they would admit they don't know everything. Quid Pro Quo - youthful tech savvy for years of experience. I think it shows poor leadership when the person has to hide behind a made up term. I hope one of these "rotnems" puts their boss on myparentsjoinedfacebook.com.

By: advertisables

advertisables — Tue, 10 Nov 2009 19:55:49 +0000

By: Stuart Foster

Stuart Foster — Thu, 05 Nov 2009 03:52:43 +0000

Agreed. So annoying. The people in the article sounded like complete neophytes though.

By: Bobbie Carlton

Bobbie Carlton — Thu, 05 Nov 2009 03:50:11 +0000

I for one am just so darned tired of my generation being painted as social media dummies because we happen to NOT be 20-something…

By: Stuart Foster

Stuart Foster — Thu, 05 Nov 2009 02:52:43 +0000

Agreed. So annoying. The people in the article sounded like complete neophytes though.

By: Bobbie Carlton

Bobbie Carlton — Thu, 05 Nov 2009 02:50:11 +0000

I for one am just so darned tired of my generation being painted as social media dummies because we happen to NOT be 20-something…

By: Stuart Foster

Stuart Foster — Thu, 05 Nov 2009 01:38:09 +0000

I blow things up so well though

Agree to disagree Sonny. We can't all kick ass. I just want to highlight the people that do.

To be honest? Every organization should have had their shit together years ago. Unfortunately (or fortunately dependent on viewpoint) they didn't. If you are going to put yourself out there? You are going to get scrutinized. Don't have the presence? Unless you can show me 2-3 examples of awesome client work that you are doing I'm going to be suspicious.

Walk the walk.

By: Sonny Gill

Sonny Gill — Thu, 05 Nov 2009 00:41:29 +0000

Stu - I'm just now getting into the story w/Edelman and what's been said here - and other places. As much as I've read the original post on the Trib, I'm not quite sure it's as huge of a PR 'mistake' as you and others say it is. Sure, Edelman didn't necessarily shine the best of light on themselves or their SM arm, given the quotes and what was said in the piece during Rotnem sessions - as Sasha pointed out, some of it was fairly elementary. But still, I think we're quick to expect a retort or judge what's really going on behind the walls - and though we all could be wrong, I personally wouldn't take Valleywag's word for it.

I'm not looking at this from a PR standpoint. Hell, not even from a social media stance. What I do see is a company, though may have not properly communicated it as such, taking part in a program that's trying to instill a culture within the company that's helping foster positive relationships between junior associates and executives. That's opening the doors, maybe not as much for the executives if SM talks are as low-level as they are, but more so to the development of the younger employees and feeding off of the leadership skills that the executives can share with them.

Lastly, you question the qualifications of the mentors and how prolific their social footprint is. If we're going to be nitpicky, what makes Amanda Mooney's footprint any better if majority of her communications on Twitter is just links vs 2-way convo? Honestly, I think this is just getting into semantics if we're trying to see who has a 'kick-ass' presence and who doesn't.

Should we sit here and expect Edelman to respond? No. Should they have done a better job at communicating their Rotnem program? Probably. Either way - it's something that's really getting blown up w/the wrong type of attention, IMO.

Just my own 2-cents.

By: Stuart Foster

Stuart Foster — Wed, 04 Nov 2009 21:06:48 +0000

Fantastic question Kyle.

I'm prolific…but haven't seen an immediate impact on my bottom line.

By: Stuart Foster

Stuart Foster — Wed, 04 Nov 2009 20:57:57 +0000

I think it's completely dependent on the organization in question.

I know my shit in social. I may have tons to learn still (admittedly) but at least within this arena I have the tools and strategy to compete with the big guns.

I learn tons from talking to older executives. They probably learn tons from me. I'd feel comfortable having a a reporter check out my legitimacy. I wouldn't if I was one of the first two individuals.