After a week of begging by friends, I finally saw the movie Julie & Julia. I knew little about the plot going into the movie except for the snarky text messages from a friend saying “You’ll love it. The power of the blog.”
And I did love it. If you haven’t seen the movie, I highly suggest it. It follows the cooking gourmand Julia Child in the mid-1900s in Paris and a young- woman-worker-turned-food-blogger in Queens in 2002. While the movie touches on the power of the blogging (prior to the social media channels that exist now), I think it also gives a clear message as well: patience is crucial.
Patience in Personal Life
In this world of fast food, fast cash, quick deadlines, and Internet penetration coupled with a here-and-now attitude, it can be difficult to take a step back to assess how to live patiently. Patience in my daily, personal life is something I am striving for more each day. With the world around us moving so quickly, it can be difficult to remember that building a project, relationship, or even who you are takes time and patience. While the Internet is often time-sensitive, I am realizing that the power of patience in our daily lives is crucial to our development.
At one point in the movie (don’t worry, no spoilers here), the modern Julie gets in a fight with her husband because of her obsession with creating food to showcase for her blog readers. We sometimes get lost in this world of here-and-now and constant self-reflection through our activities online.
Patience in Social Media
Patience also matters for brands that live in social media. And let’s face it, EVERY brand, product, or service lives in social media whether they choose to take part in the conversation or not. Patience in social media as a business is inherent in the process because relationship-building, community management, listening, and understanding the conversations take time.
On a personal level, our social media can make us feel that we are living our lives in a showcase, displaying our every thought and move to an anticipating public of strangers. We have created a world where everyone has the potential to reach cewebrity status.
Julie from Queens gained a following on her blog because she was consistent and honest. Julia Child gained a following by pursuing her passion and working on it everyday. So whether you are a student or a seasoned professional, think about the gift of patience in your daily activities for the long-term.
-Carla
Photo Credit: 88903556@N00
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tagged as blogging, community, cooking, julieandjulia, movies, passion, patience

Great comparison. Not only do businesses need to grasp this, but I even have to tell myself this all the time. The business ideals we're used to that focus so heavily on ROI are hard to use when you're active in social media. Sometimes the ROI will take months or years, or be in another form other than revenue. Thanks!
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