Social Media Fail

The PR angle for using a Twintern is to good not to use. Huge media win for Pizza Hut imo. They get a win for being edgy and forward thinking (in contrast to Domino's) from the mainstream audience. Marketer's aren't Pizza Hut's bread and butter: Middle America is and they have barely grasped Twitter at the moment.

As long as they don't have pitchforks and torches...I think I'll be doing alright :)

Good stuff Stuart! And Ryan, you're right too - SM isn't rocket science. If "the only thing that the u00e2u0080u009ctwinternu00e2u0080u009d will do is sit behind a desk and type what an executive brand manager tells them to type", why doesn't the manager just type it him/herself? Isn't that more effective? Social media isn't about only tweeting or responding. At the corporate level it's about brand management. That being said the intern is capable of tweeting, but do they really tweet how the company would want them to? Do they understand the company's brand image and the company's value proposition to uphold his persona through a Twitter account? I'm not sure, but it is something to think about.

It's a short step between mass communication and mob, I suppose. And we typically call a large group of angry, uncoordinated, uncontrolled people a mob :)

The PR angle for using a Twintern is to good not to use. Huge media win for Pizza Hut imo. They get a win for being edgy and forward thinking (in contrast to Domino's) from the mainstream audience. Marketer's aren't Pizza Hut's bread and butter: Middle America is and they have barely grasped Twitter at the moment.

As long as they don't have pitchforks and torches...I think I'll be doing alright :)

Good stuff Stuart! And Ryan, you're right too - SM isn't rocket science. If "the only thing that the u00e2u0080u009ctwinternu00e2u0080u009d will do is sit behind a desk and type what an executive brand manager tells them to type", why doesn't the manager just type it him/herself? Isn't that more effective? Social media isn't about only tweeting or responding. At the corporate level it's about brand management. That being said the intern is capable of tweeting, but do they really tweet how the company would want them to? Do they understand the company's brand image and the company's value proposition to uphold his persona through a Twitter account? I'm not sure, but it is something to think about.

The PR angle for using a Twintern is to good not to use. Huge media win for Pizza Hut imo. They get a win for being edgy and forward thinking (in contrast to Domino's) from the mainstream audience. Marketer's aren't Pizza Hut's bread and butter: Middle America is and they have barely grasped Twitter at the moment.

As long as they don't have pitchforks and torches...I think I'll be doing alright :)

Good stuff Stuart! And Ryan, you're right too - SM isn't rocket science. If "the only thing that the u00e2u0080u009ctwinternu00e2u0080u009d will do is sit behind a desk and type what an executive brand manager tells them to type", why doesn't the manager just type it him/herself? Isn't that more effective? Social media isn't about only tweeting or responding. At the corporate level it's about brand management. That being said the intern is capable of tweeting, but do they really tweet how the company would want them to? Do they understand the company's brand image and the company's value proposition to uphold his persona through a Twitter account? I'm not sure, but it is something to think about.

It's a short step between mass communication and mob, I suppose. And we typically call a large group of angry, uncoordinated, uncontrolled people a mob :)

The PR angle for using a Twintern is to good not to use. Huge media win for Pizza Hut imo. They get a win for being edgy and forward thinking (in contrast to Domino's) from the mainstream audience. Marketer's aren't Pizza Hut's bread and butter: Middle America is and they have barely grasped Twitter at the moment.

As long as they don't have pitchforks and torches...I think I'll be doing alright :)

Good stuff Stuart! And Ryan, you're right too - SM isn't rocket science. If "the only thing that the u00e2u0080u009ctwinternu00e2u0080u009d will do is sit behind a desk and type what an executive brand manager tells them to type", why doesn't the manager just type it him/herself? Isn't that more effective? Social media isn't about only tweeting or responding. At the corporate level it's about brand management. That being said the intern is capable of tweeting, but do they really tweet how the company would want them to? Do they understand the company's brand image and the company's value proposition to uphold his persona through a Twitter account? I'm not sure, but it is something to think about.

It's a short step between mass communication and mob, I suppose. And we typically call a large group of angry, uncoordinated, uncontrolled people a mob :)

well stated. some of the turmoils sweeping through the SM community remind me of when I volunteered for howard dean's campaign. our first meeting we had maybe ten people. the meetings got bigger and bigger, as did our righteous indignation at any perceived slight by the media or political establishment. cool beans, we were agents of change! we had an exclusive license on how things should be.

as the primaries continued, however, many of us came to realize that not everyone agreed with us or even cared about the things we thought were so important. not that we gave up, we just got some perspective. there were many others, however, who were too drunk on the koolaid to understand that they and whoever had dared to piss them off that day were not the whole of the universe, or even a majority.

dean and a bunch of the volunteers went on to brilliant success with the dnc and changed the political landscape. the social media early adopters can take pride of ownership in the changes we are already seeing in how businesses engage with their customers. but the real success stories to emerge will be the folks who understand how to integrate and build, rather than lead a dwindling troop of ranters from one teapot tempest to another.

Exactly Ryan. The four reasons you just listed are why I'm on social media. A good majority of those in the know would be successful in any field they chose. We just happen to like marketing/PR so we are here :).

Stuart,

Here's the thing most people don't get. Social media isn't rocket science. Some of us have been capable of "getting ahead" in this space b/c we rely on qualities that would help us get ahead in MOST spaces.

1.) We're diligent and we're trying new things and gleaning insight from our experiences.
2.) We're reading and researching A LOT.
3.) We're extracting valuable information from the content we acquire.
4.) We talk to "influencers" more often because social media enables us to break those walls down.

"The only way we learn is when we are challenged. Social media, marketing and public relations are changing everyday in new and fascinating ways. No one is an expert any more." --> Couldn't agree more. Great points Stuart!