Comments on: Social Media Fail

By: Social Media Strategy Case Studies Using the Customer Experience Lifecycle | By Ben Foster

Thu, 04 Jun 2009 15:48:59 +0000

[...] Company to Learn From – Motrin [...]

By: Stuart Foster

Stuart Foster — Wed, 06 May 2009 05:59:15 +0000

The PR angle for using a Twintern is to good not to use. Huge media win for Pizza Hut imo. They get a win for being edgy and forward thinking (in contrast to Domino's) from the mainstream audience. Marketer's aren't Pizza Hut's bread and butter: Middle America is and they have barely grasped Twitter at the moment.

By: Stuart Foster

Stuart Foster — Wed, 06 May 2009 05:56:59 +0000

As long as they don't have pitchforks and torches…I think I'll be doing alright

By: @sarahmerion

@sarahmerion — Wed, 06 May 2009 05:41:47 +0000

Good stuff Stuart! And Ryan, you're right too – SM isn't rocket science. If “the only thing that the “twintern” will do is sit behind a desk and type what an executive brand manager tells them to type”, why doesn't the manager just type it him/herself? Isn't that more effective? Social media isn't about only tweeting or responding. At the corporate level it's about brand management. That being said the intern is capable of tweeting, but do they really tweet how the company would want them to? Do they understand the company's brand image and the company's value proposition to uphold his persona through a Twitter account? I'm not sure, but it is something to think about.

By: Joel Kelly

Joel Kelly — Wed, 06 May 2009 04:49:45 +0000

It's a short step between mass communication and mob, I suppose. And we typically call a large group of angry, uncoordinated, uncontrolled people a mob

By: Stuart Foster

Stuart Foster — Wed, 06 May 2009 02:59:15 +0000

By: Stuart Foster

Stuart Foster — Wed, 06 May 2009 02:56:59 +0000

As long as they don't have pitchforks and torches…I think I'll be doing alright

By: @sarahmerion

@sarahmerion — Wed, 06 May 2009 02:41:47 +0000

By: Stuart Foster

Stuart Foster — Wed, 06 May 2009 01:59:15 +0000

By: Stuart Foster

Stuart Foster — Wed, 06 May 2009 01:56:59 +0000

As long as they don't have pitchforks and torches…I think I'll be doing alright