Tip'd is essentially a social network in the style of Digg, Reddit and Mixx. The one caveat? It's devoted to business and financial news only. So yes, it's for grown up people news. But last time I checked: those people make most of the money (what little of it there is actually left at this point). Tip'd is experiencing tremendous growth after just 4 months of operation. Their monthly traffic has doubled from 100,000 page views to 200,000 page views (The stories are now averaging about 100-300 visits when they hit the front page).
What's new for Tip'd 2.0? I'll spill the beans here:
1. Tip’d SocialTickers — Tip’d SocialTickers are pages that track any given stock ticker across the Social Web (examples: see the Google, Inc. SocialTicker, or the Amazon.com, Inc. SocialTicker). They feature the latest Tip’d stories, blog posts, Delicious bookmarks, tweets, and links to other social or data resources for more information on every stock listed on the NYSE or NASDAQ. Has anyone ever done anything like this? Not to my knowledge and this could save investors and stock brokers a LOT of time if used effectively and aggregated correctly.
Muhammad Saleem explained this a little further by describing the intent: "The idea behind SocialTickers is to provide people that are researching a company a single place where they can find the aggregate "social heartbeat" of a company's corporate information and financial health."
Example of SocialTickers in action:
2. Tip’d Video Integration — A clutch move. Integrating videos into a social network is a no brainer: it adds more content and value to the site. Tip'd has now done it on site, so you can save time and find more videos that you are interested in.
3. Tip’d Top 100 — Muhammad Saleem obviously is harking back to the good old days of Digg here: Top Tip’d community members are supported, respected and have even been highlighted on our blog. Tip'd is now recognizing the top content producing domains so you can gain a better grasp of the content being shown on Tip'd and provide a more transparent view of what's going on behind the scenes. The backlinks from this probably are beneficial to the source as well.
4. Top Tip’d Ambassadors — A list of top Tip’d ambassadors. The list will highlight the users that have been recruiting more members to our community. This is an interesting move, that I hope doesn't get scammed into oblivion. By supporting the community fully though this is sometimes the choice that you will have to make.
I think the biggest news about this upgrade is clearly the "SocialTicker", nothing else really comes close to having that kind of information in that neat and tightly packed format. I'm going to be curious to see if other financial companies try and emulate this formula. Tip'd has done a lot of things right in their infancy and development. The recognition of users, community, attention to detail and niche will pay off for sure.
I'm looking forward to what other directions and avenues they decide to go down in the future. I'll be honest, I'd probably be on here everyday if their was a marketing/pr news section (ala Adage) on the site. However, by sticking to this niche Tip'd will be able to carve out a really nice chunk of real estate for themselves on the social web.
If you enjoyed this post, please consider leaving a comment, showing us some social love or subscribing to the feed to have future articles delivered to your feed reader.
tagged as financial news, MSaleem, social financial news, Social Media, social networking, socialticker, tipd
